3 Ways to Identify What a Buyer Wants

by / ⠀Entrepreneurship Finding Customers / May 4, 2022
There is no single "right" way to identify a buyer's wants. Everyone has unique preferences and interests, but here are three to consider.

There is no single “right” way to identify a buyer’s wants. Every individual has unique preferences and interests. They also have different priorities when it comes to making purchases.

That being said, some general strategies can help to pinpoint the needs and desires of a buyer.

1. Read reviews on social media.

Reading online reviews is an essential part of the buying process these days. Reviews provide valuable insight into a product’s quality and effectiveness. However, they can also help us to understand better what other buyers are looking for in a given product.

When buying a product or service, people often have particular requirements in mind. For instance, a buyer might be searching for the perfect pair of pants. They may be looking to wear them during an upcoming trip abroad. They might be looking for a skincare solution that works.

To help consumers identify what they truly want out of their purchase, many online retailers now offer customer reviews and ratings. These reviews can provide valuable insight into the specific preferences and needs of other customers.

Customer reviews will help you to identify key features such as comfort, support, and durability.

Customer reviews will help you to identify key features such as comfort, support, and durability.


Perhaps you’re in the business of selling shoes, for example. Reading customer reviews will help you to identify key features such as comfort, support, and durability. Additionally, reading reviews can make it easier to know about your competition. You’ll learn things such as price and availability or even the latest trends.

Ultimately, by taking the time to read reviews online, we can get a clearer sense of what buyers want out of a given purchase. We can then make more informed decisions in our business ventures.

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2. Ask a friend or family member.

There are many ways to learn about buyer preferences and desires. Perhaps the most effective method, however, is through talking with a trusted friend or family member.

Asking a friend or family member for help when identifying what a buyer wants may seem silly. However, it can be pretty helpful. After all, they know you better than anyone else. They may have some insight into what you’re looking for.

Plus, they’re likely to be more honest with you than a stranger.

And, let’s face it, we all need a little help sometimes. Engage in a simple, open discussion about what the buyer wants out of their purchase. That way, you can gain an invaluable insight into which features and properties might be most appealing to that particular buyer.

Don't hesitate to ask a friend or family member for their help.

Don’t hesitate to ask a friend or family member for their help.

This information helps you better understand your audience’s needs. It also increases the likelihood of making a sale by helping you meet your purchaser’s demands better. So if you’re looking to sharpen your understanding of what buyers want, don’t hesitate to ask a friend or family member for their help.

You might be surprised how much your family members know!

They can also help us identify qualities and features that we may not have considered before.

When it comes to selling a product or service, it’s essential to keep an open mind. Take into account the thoughts and ideas of others. Share your ideas or ask questions about the product. As you do, you can quickly understand what might make it more appealing to others.

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With their input, we can get a well-rounded picture of what qualities our purchase should have. You’ll learn what exactly we all want in our ideal solution. It doesn’t matter whether you’re in the business of selling cars, home appliances, or a piece of software. Getting other people’s perspectives can help pave the way toward expanding your business.

3. Ask yourself.

Sometimes it’s essential to put yourself in the shoes of a buyer. Think for yourself about what you would like to see in a product or service.

When you are shopping for a new product or service or in the business of selling one, it can be helpful to take a step back and ask yourself what you want.

Carefully consider your own needs and desires. Then, you can more easily identify the factors that matter most to you in a purchase.

For example, let’s say you are considering buying a new smartphone. It can be helpful to examine your current usage patterns and think about how you currently use your phone.

This in turn can help you determine which features and functions are most important to you. Do you care most about battery life, screen size, camera quality, or data plan options?

Additionally, think consciously about the qualities you look for in a product you want to buy. This can help ensure that whatever you sell will genuinely meet your buyers’ needs. You’ll give them value for their money.

Moving beyond yourself to your prospective customer.

Taking time to consider what a buyer wants is one of the best ways to make sure that any product or service lives up to its potential.

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This type of thinking can lead you to answer these questions:

  • What is my customer’s pain point or need?
  • What are their goals and priorities?
  • How can I help them achieve those goals?

By considering these questions, you will be better able to identify and address the specific needs of your buyers. Armed with this information, you can then build a product or service that genuinely meets their needs. This will help keep them coming back for more.

So, the next time you find yourself having to meet a client’s needs, consider taking some time out to ask yourself these crucial questions. Asking yourself will help you get inside the mind of your buyer and provide an edge over the competition.

After all, when it comes to satisfying customers, it’s all about finding out what they want…and giving it to them.

About The Author

Rob Pene

Rob Pene, the chief growth guy at Mission Driven Brand, left the polynesian islands to pursue his dream of higher education and entrepreneurship. He is a former professional baseball player, spent 6 years as a public school teacher, and has over 12 years of experience in sales and marketing. When Rob isn’t optimizing a website for conversions, he’s either hanging out with family, cooking & washing dishes, or on zoom teaching or coaching.


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