Amazon is among the biggest eCommerce platforms. It’s not really surprising that so many brands now sell on Amazon. But this also paves the way for a problem.
When so many renowned brands showcase their products on the platform, standing out and being noticed can be quite a challenge. Let’s not forget millions of sellers are eyeing the same position on Amazon.
But that does not mean you lose heart. As a merchant, it’s up to you to make the most of this opportunity. You have to ensure you put your best foot forward at all times. You can’t afford to make mistakes.
If you intend to sell on Amazon, you have to avoid the pitfalls and focus on attracting your target audience. So, here are some common mistakes you must avoid as a seller if you want to maximize your sales.
1. Don’t Expect Instant Results on Amazon
Of course, you open your Amazon seller account with lots of hopes and expectations. You have heard countless tales of successful sales from fellow merchants. And you can’t wait to get things started.
But more often than not, you will have to wait for success. You can’t expect your sales to skyrocket the day you set up your account. Certainly, if this is what you had been hoping for, you are only going to be disappointed.
We have seen a lot of brands lose interest in Amazon within a short span because of low instant sales. In fact, some even dismiss the brand completely.
Here’s what you have to keep in mind. Selling on Amazon, like every other sales approach, takes time and effort. You have to put in the work, focus on keyword ranking, enhance review presence, and use paid ads strategy to get desired mileage. Also, you have to build trust among consumers.
2. Don’t Display Half-Baked Amazon Product Listings
Remember, Amazon is an online platform. People are already reluctant to trust online vendors. They judge your products based on the description you present. So, you have to ensure your products appear of high quality on the platform.
You have to ensure every product detail page is well crafted. Create high-quality listings which will give buyers a clear indication that you are a professional who understands what they are looking for.
Keep in mind that consumers turn to product listings to make up their minds about purchasing your products. If they find incomplete product descriptions or low-quality images, they won’t be inclined to give your products a second chance. This will reflect in your conversion rate too.
3. Don’t Mix Amazon SEO with Google Ranking
Remember, there are plenty of brands offering the same kinds of products on Amazon. You have to enhance your exposure to be noticed by consumers. And for this, you have to make your place in Amazon’s shopper search results.
A lot of sellers think Amazon follows the same SEO as Google. This is far from reality. In fact, the algorithms used by Amazon and Google are completely different. So you have to develop your SEO strategy according to the platform you are using.
You have to research to understand what Amazon users tend to search for. Don’t let your preconceived notions about Google SEO confuse you. This is the time to focus on Amazon. So, learn about product category keywords popular among Amazon buyers.
You have to look for specific terms buyers tend to use while browsing for products relevant to your brand. Pretty much like Google SEO, here too, using the right keywords will do wonders for your visibility. But that’s not the only thing you have to focus on.
Use paid ad content and develop an effective SEO strategy to get your Amazon account the exposure it needs to give your sales a boost.
4. Don’t Underestimate the Importance of Advertising
Keep in mind that your Amazon account isn’t a substitute for an effective marketing strategy. It’s surprising how common this mistake is among the sellers.
Yes, Amazon is indeed one of the biggest selling marketplaces. But it’s also pretty competitive. It doesn’t take long for a brand to completely fade into oblivion on this platform. If you don’t want your products to suffer the same fate, you have to come up with an effective marketing strategy.
You have to use an ad strategy to get the attention of your target audience. Yes, it will cost you some money now, but in the end, it will be worth it. Remember, you have to ensure your advertising strategy is suited to your brand, budget, and industry. It must be in line with what your target audience tends to look for.
5. Don’t Be Inactive for Long
Always remember that your target audience has plenty of options. Your competitors are waiting for an opportunity to lure them your way. And your inactivity can give them the loophole they were eyeing.
Amazon is incredibly popular worldwide. It witnesses constant movement from brands and consumers alike. You can’t forget about your Amazon account simply because you have too much going on or it takes too much of your time.
If you are serious about using the platform to boost your sales, you have to give it due time and effort. Indeed, don’t set up your account and wait for sales. You have to earn the trust of your consumers, which will only happen if you are active on the platform.
You have to continue monitoring the growth of your account. Adjust your marketing strategy depending on your conversion rate. Also, remain vigilant and keep yourself up to date with ongoing trends. This is the only way you will be able to boost your sales and earn a credible position in the eyes of prospective buyers.
Amazon undoubtedly offers a huge opportunity to sellers. But you have to ensure you don’t let your mistakes cost you this opportunity.