Rejected During a Sales Call? How to Recover and Create Value

by / ⠀Career Advice Finding Customers / June 9, 2022
cold calling

If you are a salesperson, chances are hearing the phrase, “I’m not interested,” has happened to you. Those three words can be crushing, especially in the midst of competition among co-workers, going for a personal best, or even just trying to get one more sale for some extra money. It may make you want to cry, scream, or quit the job altogether. But, before you do that, take a deep breath and find a way to handle it when future calls go the same way. Here are 10 ways on dealing with rejection during a sales call:

Do Not Take It Personally

First and foremost, you need to expect it. Your job is to try to sell products and services to paying customers. They don’t have to accept any of your deals. If anything, they are simply not interested because they are not the target demographic. Train yourself to not be surprised by a no. Thank them for your time and move on.

Continue to Be Professional

Even if a deal doesn’t go through or if a customer is being rude to you, you need to remain as professional as possible. Potential customers notice if you take rejection politely and courteously. And if in the future they want to buy your product or service, they will remember your attitude and may approach you first.

Ask What Went Wrong

If you don’t know what went wrong in the sale, it is best to ask! Ask what made them refuse the product. That information can be vital for the next sale. If it’s something easy to fix, perhaps you can fix it and salvage the sale!

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One Last Proposal

Sometimes, if they refuse your offer it’s because a competitor got them before you did. What you can do is negotiate a new offer. With this, they might change their mind. Or if their deal doesn’t go through with the competitor, they can return to you.

Talk to Your Team

If you are part of a sales team, then everyone has dealt with call rejections before. Don’t try to keep it to yourself if you are particularly bothered by a call that didn’t go well. Instead, talk it out with your team and vent to them about it. You may get some helpful tips from it.

It’s A Necessary Step

If it takes so many calls before you make a sale, then think of the refusals as a necessary step toward your goal. That way, rejections will be good as they bring you one call closer to your goal.

Be Persistent

If a call doesn’t go through, don’t just cut the potential customer off forever. While they may not be interested now, that doesn’t mean they won’t be later in the future. Depending on your business, you may want to check in on them to see if their interest has changed. But, don’t contact them too much. You would be seen as annoying.

Routine, Routine, Routine

As a means to get you on a schedule, try to make a certain number of calls in the morning. Then, after lunch, make a certain number of calls in the afternoon. Stick with this day after day and week after week. It will make you feel more productive and on-task.

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Remember Your Positives

While you may be in a repetitive work environment, there are many things to be thankful for. Friends, family, a job, a car, a place to live, and so much more can help boost your motivation and help you on the days that seem to slog on.

Never Give Up

Probably the most important piece of advice in this article. Don’t give up. If you want to sell, then you need to make more calls. Then, when you don’t succeed, then you can keep trying. When you do, then you eventually will find success. It will also motivate you to keep working on your goals.


In all, many ways exist to inspire and uplift your spirits when a sale doesn’t go through. Remember, it’s just life. Besides, you have a lot of phone calls to go. You may want to get on them, because if you don’t then someone else will. That means you don’t get as much money. Push yourself in these endeavors and you will succeed.

About The Author

Tristan Anderson

Hello! My name is Tristan Anderson and I live in Manhattan, Kansas. I enjoy being in nature and animals. I am also a huge geek who loves Star Wars and has a growing collection.


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