- A website allows you to tell your brand’s story and distinguish yourself from the competition.
- Having your own website will allow you access to your customer data, collect their emails, and re-market to them later on.
- If you’re advertising off Amazon (Adwords, Influencers, Facebook, etc.), you’ll have more control and be able to properly track everything.
- If you have your own site, you won’t have to pay all of the Amazon FBA fees that come along with selling on the platform. However, don’t forget that Amazon is doing plenty of the heavy lifting with the fulfillment and bringing customers.
1. Set Up a Basic Website
The process of setting up a website involves several steps: buying web hosting, choosing a good and cheap domain name, installing a CMS like WordPress, and choosing a theme. This might seem time consuming, but the good news is you don’t have to be a professional web developer in order to pull it off. Once you’ve set up the basics, you will need to do other things such as installing an SSL certificate, installing plugins, applying your brand colors and logos. You will also need to create the basic pages (Homepage, Privacy Policy, Terms, Blog, Products).2. Conduct Keyword Research
For your keyword research, you can use tools like SEMRush or Ahrefs but in order for this process to be successful, you need to know who your target market is. Your keywords need to resonate with your target customers, which means you need to know what they are searching for. Since you are probably aware of what types of products they are interested in, you can start with researching long-tail keywords related to those products.3. Plan and Create Content for the Chosen Keywords
If you want to create a website for your Amazon FBA business that drives traffic, you need to take advantage of SEO. However, SEO is much more than just taking your selected keyword and distributing it throughout your content. When it comes to planning and creating content that drives traffic, you need to have a clear plan. Here are some things you need to focus on:- Which keywords do you consider to be primary and which ones secondary?
- Which products would you like to promote or mention in your articles?
- How long will your articles be?
- What will your brand sound like, i.e. what will your tone of voice be?
- What internal and external link targets will your articles link to and what anchor texts should be used?
- What are your competitors doing?
