What is a personal brand?
A personal image is more than just a profile picture on a social media platform. It embodies your whole presentation outward, from your handshake on introduction to the way you do your hair for an interview. People can even make presumptions from a handshake which isn’t necessarily fair but is a reality nonetheless. These are transferable skills worth learning over time. What personal branding boils down to is a combination of your skills and experience, all being portrayed as a single unit for potential employers or employees to see.Why is it important?
There are eight billion people on Earth and millions of companies. The stakes are high and with it, the competition is too. Non-specialized employees have become expendable for companies. Additionally, so have lots of companies failed to gain viewership from consumers and job seekers. Social media is an often-used method of screening individuals within the recruitment process. This is now most often done by artificially intelligent software used by websites that work in finding jobs. Some employers even check up on hired employees. They like to see whether they are maintaining the image the company expects them to maintain. The reason companies find personal brands important is because employees are a true representation of a company from within and can easily provide positive exposure in their day-to-day lives as well. This doesn’t mean your work should make up your life, though that is one radicality that leads to burnout.Tips as a recruiter
Branding as a recruiter is completely different from branding personally. This is especially true when analyzing yourself from a customer or potential employee’s perspective. Building a brand from the company side entails you to truly be passionate about the company and what it stands for. Since there is a sense of ingenuity that is owed at that point. Content that is engaging is also important when maintaining a personal brand, such as ad campaigns, strong networking methods, and other ways of influencing people in a persuasive way. Honesty is also a key point in creating strong personal branding. Through these methods, you can also establish yourself in the eyes of competition as a strong competitor and as a solid, dependable leader for potential employees.Tips as a job seeker
Going on a journey of self-discovery before beginning to brand yourself as a job seeker is an important step. Not only in being more certain in yourself but also in avoiding issues such as impostor syndrome or uncertainty. These can lead to looking unprofessional or unhirable in the eyes of recruiters.
To start, you should grow your social footprint in positive ways. This includes leaning into the career path you want to choose and branding tour pages into it. Doing this can be achieved easily through social media and job search websites. They further the message that you are in the game and motivated.
A well-thought-out plan is also key in paving the road to personal branding success. Since you are able to reflect on any setbacks you may encounter and prepare for them. A plan will also help you in organizing things on time and even hit algorithms correctly on social media.
