Importance of Developing a Personal Brand in the Recruitment

by / ⠀Blog / September 23, 2022
person brand in recruitment

Image is everything in today’s social media-run world. And this fact doesn’t just go for individuals on a personal basis but also for companies and job-seeking professionals alike. Thanks to so many interactions occurring through the internet, first impressions have been given the power to make or break an introduction. Introductions are extremely important in the world of recruitment. Since it is essentially strangers trying to analyze your skill sets and personality to see whether you fit the job you applied for. That is also why formulating a solid personal brand in recruitment, either as a company or as a job seeker, is important. 

We will be looking at why it is crucial to have a personal brand when facing recruitment from both the employee and employer sides. Additionally, we plan to look at what a personal brand is and how it can be improved with a few tweaks. 

What is a personal brand?

A personal image is more than just a profile picture on a social media platform. It embodies your whole presentation outward, from your handshake on introduction to the way you do your hair for an interview. People can even make presumptions from a handshake which isn’t necessarily fair but is a reality nonetheless. These are transferable skills worth learning over time. 

What personal branding boils down to is a combination of your skills and experience, all being portrayed as a single unit for potential employers or employees to see. 

Why is it important?

There are eight billion people on Earth and millions of companies. The stakes are high and with it, the competition is too. Non-specialized employees have become expendable for companies. Additionally, so have lots of companies failed to gain viewership from consumers and job seekers.

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Social media is an often-used method of screening individuals within the recruitment process. This is now most often done by artificially intelligent software used by websites that work in finding jobs. Some employers even check up on hired employees. They like to see whether they are maintaining the image the company expects them to maintain. 

The reason companies find personal brands important is because employees are a true representation of a company from within and can easily provide positive exposure in their day-to-day lives as well. This doesn’t mean your work should make up your life, though that is one radicality that leads to burnout. 

Tips as a recruiter

Branding as a recruiter is completely different from branding personally. This is especially true when analyzing yourself from a customer or potential employee’s perspective. Building a brand from the company side entails you to truly be passionate about the company and what it stands for. Since there is a sense of ingenuity that is owed at that point. 

Content that is engaging is also important when maintaining a personal brand, such as ad campaigns, strong networking methods, and other ways of influencing people in a persuasive way. Honesty is also a key point in creating strong personal branding. 

Through these methods, you can also establish yourself in the eyes of competition as a strong competitor and as a solid, dependable leader for potential employees. 

Tips as a job seeker

Going on a journey of self-discovery before beginning to brand yourself as a job seeker is an important step. Not only in being more certain in yourself but also in avoiding issues such as impostor syndrome or uncertainty. These can lead to looking unprofessional or unhirable in the eyes of recruiters. 

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selfie recruitment personal brand

To start, you should grow your social footprint in positive ways. This includes leaning into the career path you want to choose and branding tour pages into it. Doing this can be achieved easily through social media and job search websites. They further the message that you are in the game and motivated. 

A well-thought-out plan is also key in paving the road to personal branding success. Since you are able to reflect on any setbacks you may encounter and prepare for them. A plan will also help you in organizing things on time and even hit algorithms correctly on social media. 

Key things to remember

A personal brand translates to all parts of your social life, as mentioned earlier. But, you must remember to not take it overboard. Burnout is one of the most common struggles the workforce faces on average, especially with over-achievers and high-stakes positions. Working on a personal brand in recruitment can make or break an image, so the stress levels can easily become overwhelming. 

You should also keep in mind that your personal brand is meant to evolve with your changes as well. Many companies and even individuals fall into a cycle of sticking to a signature. But in today’s economy, that tactic just isn’t efficient. 

About The Author


I have one mission: to revolutionize job search for companies and professionals. A founder by nature, I first tasted entrepreneurship as a child selling fruit from my grandfather’s orchard. My journey through founding, funding, and exiting successful startups has taught me a valuable lesson: the hiring process is broken. And so is the way we look for jobs and develop our careers. That’s why I created Lensa, a start-up that offers a technological solution to the crisis of the career marketplace. In 2001, I funded and launched, Hungary’s leading recruitment platform. In just 4 years, we reached an extraordinary market share of 75%. When SanomaMedia purchased the company in 2005, the transaction was the largest of its kind in Hungary up to that time. My passion for startups led me on to found and head e-Ventures, and later, in 2008, to the launch and sale of AffilateMedia,, and Replise. These ventures opened my eyes to the need for recruiting and human resources technology that puts people first.


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