Posts By

Kimberly Zhang

Web Accessibility is Not Just for Compliance; It’ll Help Your Business Grow and Scale

by / ⠀Startup Advice / February 20, 2020

For many startups, web accessibility is not exactly priority. Startups are all about iterating and improving a product, and also about rapidly scaling. It shouldn’t be the case, though. Being web accessible is not just a vanity feature. It is a regulatory requirement when doing business in certain markets. It can also contribute to market growth and even better search visibility. The responsibility of ensuring website accessibility directly…

How to Make Personalized Gifts Pay Off

by / ⠀Career Advice / February 17, 2020

Personalization means different things to different people. To a customer on your email list, a birthday email with a customized salutation might be plenty. But to impress someone special — a high-value client, a partner, or an employee who went above and beyond this year — a fruit basket stamped with your company’s logo isn’t enough.  To be clear, gifts are great ways to show your appreciation. But…

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