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Posts By

Kimberly Zhang

5 Ways to Connect With Local Customers

by / ⠀Startup Advice / May 7, 2019
How to get local interest and keep it

For small businesses, a local customer base can be extremely lucrative. But to reach customers in your immediate area, you’ll have to develop a concrete strategy that addresses their specific wants, needs, and expectations. Try These 5 Local Marketing Tactics In a business world where large, sweeping marketing strategies dominate the landscape, there’s something to be said for adopting a simple, focused approach that prioritizes customers in your…

Socialization Is a Skill, Too: 4 Ways for Working Adults to Develop It

by / ⠀Entrepreneurship / April 25, 2019
Here's how to shake the rust off your social skills.

Relationship building and networking are important to entrepreneurs, but they may not come easy. No, it’s not just you: Americans across the board are becoming lonelier. According to a Cigna study released last May, 46 percent of American adults say they always or sometimes feel alone. Just 53 percent say they experience meaningful in-person interactions, like engaging in a deep conversation with a friend or family member, on…

Building the STEM Workforce Today’s Talent Pool Can’t Provide

by / ⠀Startup Advice / April 22, 2019
How prepared are you for the next decade's hiring demands?

Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And they’re no longer limited to blue-collar fields: Most of the growth has been fueled by companies in science and technology. The global talent…

4 Business Tips You Didn’t Know You Learned in High School

by / ⠀Career Advice Entrepreneurship / April 18, 2019
highschool tips make these boys happy and friendly

You thought “promposals,” undercooked cafeteria pizza, and hallway passes were things of the past. And hopefully, those unfortunate realities are indeed behind you. But to become a successful entrepreneur, it turns out you have to relive at least some of your high school experiences. Despite the challenges of being a teen, those years taught you valuable lessons that you can use as a corporate leader. From discovering and…

How to Establish Trust With New Clients

by / ⠀Finding Customers / April 9, 2019
How can you get new customers to trust your company?

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Establish Trust With New Clients Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt…

The 3 Biggest Mistakes Business Owners Make When Selling a Company

by / ⠀Entrepreneurship / April 5, 2019
What to do — and not do — when selling your business

When you’re a business owner, the sale of your company can be one of the most bittersweet experiences of your professional career. But if you expect to enjoy more of the sweet and less of the bitter, it’s crucial to avoid committing certain all-too-common mistakes. The Three Mistakes You Want to Avoid Selling a business is a challenge. It doesn’t matter how big or small, successful or unsuccessful,…

4 Automation Tools That Won’t Break the Bank for Small Businesses

by / ⠀Startup Advice / April 2, 2019
Automation can make or break a small business — but not necessarily its budget

When you hear the word “automation,” what do you picture? A self-driving car? A factory free of human workers? In reality, those applications represent an exceptionally small share of small business automation. The production and operation functions are actually the two least automated functions, according to a QuickBooks study released last April. So what are small business leaders automating? Among the 66 percent of those using automation tools, most…

How to Hack Your To-Do List

by / ⠀Entrepreneurship / March 30, 2019
How to prevent your to-do list from stressing you out

If you’re overwhelmed by your list of duties, blaring music might help. It turns out that tunes can make you a more productive worker. To be sure, if you need to really concentrate, you’ll have to go light on the lyrics to get the full mental-boosting power of melodies. You might want to turn to songs between — rather than during — lengthy tasks. However, you can be…

Big Business Strategies That Small Companies Can Emulate

by / ⠀Entrepreneurship Startup Advice / March 26, 2019
Some strategies benefit businesses of all sizes

Big businesses are big for a reason — they’re getting something right, usually when it counts the most. Moreover, they’ve already found their footing after making it through the early days of uncertainty and instability. That successful leadership journey alone counts as an invaluable lesson for smaller business owners. You can learn a lot by studying exactly what big businesses have done right, even if their circumstances might…

Mentorship Programs: How and Why

by / ⠀Career Advice / March 6, 2019
Mentoring can take you to the next level

Sometimes, personal drive and education need a boost. If you’re struggling to achieve your goals, you may need a mentor. Mentorship programs are a great place to start looking. Even the most accomplished college graduates recognize that education rarely provides all the answers for the real world. According to recent research from Gallup, only 36 percent of college graduates strongly agreed that their degrees provided the knowledge and…

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