Back Your Passion and Achieve Success!

by / ⠀Startup Advice / January 25, 2022

Are you unfulfilled in your job? You are not alone. One-half of US employees are dissatisfied with their jobs, up from two-fifths 10 years ago.

Perhaps it’s time to move on. But where? And will you be successful in your new job? Or would it be a case of “out of the frying pan into the fire”?

Become  Satisfied with Your Job

You can minimize that risk. You should find a job that fires you with hwyl—the Celtic concept of passion, fervor, and spirit that can lift you to extremes of success. Then you need to check that market conditions at this job are favorable, and that you will be at least reasonably well placed to succeed in the job. But first things first.

Find a Job with Hwyl

To find a job you feel passionate about, you need a process. Make three columns on a sheet of paper or on the computer. In column one, write down all the names of people who have jobs that inspire you. In the middle column, write down the type of work they do. In the third column, put 1–5 tick marks according to how passionate you feel about these jobs, where 1 = okay job, and 5 = truly inspired.

For ideas, look to friends, family, and colleagues—and their friends, family, and colleagues. Think of fellow members of interest groups you belong to. Think of people you have read about in the press or seen on TV. Don’t forget fictional people in books, movies, and plays. Don’t limit yourself. Dream large. Write down any job that sounds fun or exciting to you.

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Use a Screening Process to Arrive at a Short List

Okay, now you have a long list, and you’ve given each job a hwyl rating (a ranking between 1 and 5 on your “passion-o-meter”). Now rearrange them in order of hwyl rating. Hopefully you will have a list of at least a dozen or so jobs to which you have given four or five ticks.

But this will be no more than a wish list. It could range from such entries as Barack Obama, president, 5 ticks, to Uncle Joe, plumber, 4 ticks.

The list should be screened against two criteria: job market conditions and your likely competitiveness in the job. Gut feel is all you need at this stage. You won’t have detailed information on either criterion at this stage, but you don’t need it yet. The aim is to find out whether any of these top dozen jobs is a runner.

Under job market conditions, consider such factors as job market size (just the one in the case of president, thousands more for plumbers), job market growth (zero in the presidency, strong in plumbing), competitive intensity (cut-throat at the top in politics, not too tough in plumbing), and job risk (brutal at the White House, low in plumbing).

For the competitiveness criterion, don’t be too harsh on yourself. This is a new job you will be seeking, so it is clear that you can’t be a stellar performer straight away compared to current practitioners. Consider factors such as your capabilities, current and potential, pertinent to the job, and your related experience, direct and indirect. For the presidency, how do you rate your capabilities in, for example, law, policy analysis, and public speaking? For plumbing, what experience in, for example, fixing or installation have you had over the years?

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Research the Short List

Which of those top dozen jobs with hwyl have managed to pass through the screen? That is, where market conditions and your capabilities are generally favourable. If one or two, that’s great. If none, that’s too bad, but move down the list and bring up the next dozen or so jobs, perhaps those with at least three hwyl ticks. And so on, until you have a short list of two or three jobs. These are jobs that not only have, hopefully, plenty of hwyl, but where you may also be backable to a potential investor in yourself.

But that investor will want more detail. You must now thoroughly research these short-listed jobs. Talk to practitioners, talk to their customers. Just what are the capabilities required to do the job? How would you fare? What entry strategy should you deploy? What should you be doing now to strengthen your positioning before you take the leap?

The Realtor Turned Plumber

I included the plumber example above for a reason. Randy was a realtor in Atlanta, a very good one. He had the knack of empathizing with both vendor and buyer to close the deal. Yet his heart was not wholly in it. What he really loved doing was fixing things, getting his hands dirty. His Uncle Joe was a plumber and he had helped him out a couple of times and thoroughly enjoyed it. But was plumbing a serious potential career switch, or a fancy?

Plumbing sailed through Randy’s screening process, beating off fire-fighting and pro basketball. Then he did some serious research. He spoke at length with Uncle Joe, many of his uncle’s colleagues, and a few customers. Greatly encouraged, he prepared an entry strategy. He signed up for two evening courses, one on basic plumbing and one on a specialized area. He helped out his uncle on weekends. Well researched, well prepared, he quit his realtor job and launched his own plumbing business. It has flourished. These days he wakes up each morning with a spring in his step. He is living the hwyl.

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Randy’s story illustrates how you can find unexpected, fulfilling careers by following your passion. Randy’s hwyl lay in plumbing. He backed it. So can you.


Vaughan Evans is a renowned economist, business strategist, sought-after speaker, and the author of Backing U! A Business-Oriented Guide to Backing Your Passion and Achieving Career Success (Business and Careers Press, 2009,

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.


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