Bluesky Traffic Surges Amidst Backlash Over Elon Musk’s Questionable Twitter Actions

by / ⠀News / July 5, 2023
Bluesky Traffic Surges Amidst Backlash Over Elon Musk's Questionable Twitter Actions

In the world of social media, Twitter has long reigned as the king of microblogging. However, recent controversies and complications surrounding the platform have led to a surge in interest for alternative options. One such alternative that has gained significant attention is Bluesky, a text-based social media site developed by former Twitter messiah Jack Dorsey. Built around a decentralized protocol, Bluesky aims to address the controversies that have plagued its predecessor and provide users with a liberating experience. In light of Elon Musk’s recent announcement regarding tweet limits on Twitter, Bluesky saw a record-high surge in traffic as users sought refuge on the platform. Let’s delve deeper into the rise of Bluesky and its potential to challenge Twitter’s dominance in the microblogging sphere.

Bluesky is the brainchild of Jack Dorsey, the co-founder and former CEO of Twitter. Dissatisfied with the controversies and complications that arose on Twitter, Dorsey set out to create a platform that would alleviate these issues. Bluesky differentiates itself from Twitter by adopting a decentralized protocol, which offers increased freedom and transparency for its users. This decentralized approach has garnered support from advocates who believe it could revolutionize the social media landscape and provide a more inclusive and user-centric experience.

Elon Musk, the renowned entrepreneur and CEO of companies like Tesla and SpaceX, has been no stranger to controversy on Twitter. Recently, Musk made headlines with his announcement of tweet limits for non-paying Twitter users. This move received widespread backlash and led to an uproar within the Twitter community. Frustrated by the restrictions imposed by Musk, many users began seeking alternatives to Twitter, with Bluesky being one of the primary beneficiaries of this exodus.

As news of Musk’s tweet limits spread, Bluesky experienced an unprecedented surge in traffic. CNBC reported that the platform witnessed “record-high traffic” over the weekend following Musk’s announcement. This influx of users led to some performance issues, causing Bluesky to temporarily pause sign-ups in order to address the technical challenges. While Bluesky is still in the beta phase and operates on an invite-only basis, the surge in traffic demonstrated the growing interest and potential of the platform.

Bluesky’s invite-only model has contributed to its exclusivity and intrigue. In order to create an account on Bluesky, users must receive an invitation code from a current Bluesky user. This unique approach ensures that the platform maintains a sense of community and fosters a curated user base. The surge in Bluesky’s traffic during the recent controversy over tweet limits could indicate either a flurry of new accounts being activated or existing users engaging with the platform more frequently. The exact details of this surge remain unclear, but the increased interest in Bluesky is undeniable.

One of the key features that sets Bluesky apart from other social media platforms is its decentralized protocol. By embracing decentralization, Bluesky aims to address the moderation challenges faced by centralized platforms like Twitter. The company has expressed its commitment to developing a robust moderation system that ensures user safety while preserving freedom of expression. This approach has garnered attention and support from those who believe that a decentralized model can provide a more inclusive and transparent social media experience.

While Bluesky has experienced a surge in popularity, it still faces significant challenges on its path to becoming a mainstream alternative to Twitter. Currently, Bluesky has a relatively small user base of approximately 50,000 users. However, the company remains optimistic and has stated that the protocol is close to completion. As Bluesky continues to refine its platform and expand its user base, it has the potential to disrupt the microblogging landscape and pose a real threat to Twitter’s dominance.

Bluesky is not the only alternative to Twitter that has emerged in recent years. Platforms like Mastodon and Nostr have attempted to challenge Twitter’s supremacy, but have thus far failed to gain significant traction. However, Bluesky’s decentralized approach and the recent surge in interest indicate that it may have a better chance at success. As more users seek alternatives to Twitter, it remains to be seen whether Bluesky can fulfill its promise of providing a more liberated and user-centric social media experience.

The rise of Bluesky amidst the backlash over Elon Musk’s tweet limits on Twitter highlights the growing demand for alternative social media platforms. With its decentralized protocol and commitment to user freedom, Bluesky has garnered significant attention and seen a surge in traffic. While it still faces challenges on its path to mainstream adoption, Bluesky has the potential to disrupt the microblogging landscape and provide users with a more inclusive and transparent social media experience. As the platform continues to evolve and expand its user base, it may well pose a real threat to Twitter’s dominance in the future. Keep an eye on Bluesky as it strives to liberate social media from its controversies and complications.

First reported on Gizmodo

About The Author

Joe Rothwell