Ever heard stories of startups that packed up after months of operation? Sure, it happens every time. In fact, it is estimated that about 9 out of every 10 startups fail. Truth is, these startups did not fail in just a day; there might have been some things that went on prior to that event, things that caused them to conk out at the end, some early warning…
How The Dollar Shave Club Use Storytelling To Rock the Saving Industry
by / ⠀Blog• Entrepreneurship / February 17, 2015When Dollar Shave Club burst on to the scene in 2011, few could have predicted the destructive path they’d pave along the way. After all, they were going up against the likes of Gillette, so what chance did a lowly startup stand? Well, with some killer storytelling, and non-conforming approach, they had everything they needed. Their rather memorable video in 2012 prompted over 12,000 orders within 2 days, won…