Dockers is challenging men to love what they do or get busy doing what they love by presenting one lucky winner with $100,000 (post tax!) in the “Wear the Pants™ Project” contest, launching February 1, 2011. Dockers is also giving away an additional 43 “Man Grants” (total value: over $75,000 in services, tools, resources, or cash) each week through the end of November 2011.
The contests are about encouraging men to take action – whether it’s that small project that never got done or a bigger life’s passion. To enter the contests, men must submit a plan for actualizing their dreams, whether professional or personal, on the Dockers Facebook page.
The projects can be whatever a man wants to do- from launching their own business, to producing that movie, or designing and building surfboards- just provided they are stepping up to the plate and doing something they love.
Some more info:
WHAT: Dockers® Wear the Pants™ Project is giving away $100,000 for the best plan of action entered on the Dockers® Facebook page Wear the Pants™ Project tab.
WHAT ELSE: Weekly “Man Grants” of up to $2,000 (in services, tools, gear or cash) will be given away to plans entered on the Win a Man Grant Facebook tab. Man Grants will be presented for 43 consecutive weeks in 2011.
WHEN: The $100,000 contest launches on Dockers® Facebook page on Feb. 1 and will be open for entries through March 15, 2011. The winner will be selected on April 28. The Man Grants program opens on Dockers® Facebook page on Feb. 1, and continues through Nov. 28, 2011. Winners will be announced each Monday on Dockers® Win a Man Grant Facebook tab.
HOW: The power is in the hands of the people. Dockers® fans vote for the winners on the Wear the Pants™ Project and Win a Man Grant Facebook tabs.
WHY: Dockers® wants to help people stop dreaming and start doing. The brand that has boldly defined khaki pants for more than 25 years understands what it means to do what you love. Dockers® is offering the inspiration and, for 44 lucky people with winning plans, the resources they need to pursue their passion.
To enter or to find out more information visit the Dockers Facebook page.