Steps to Ensure An Effective, Long-Lasting Partnership

by / ⠀Entrepreneurship Startup Advice / June 16, 2022

Sometimes creating or running a business can be a difficult endeavor. At some point, you may want to bring someone on board to be partners with you to make it run better. It could be with a friend and you have had the startup idea for a while. Or it could be with someone you had networked with in college and found the opportunity to work together on a business idea. Whatever the case may be, a long-lasting partnership is a crucial part of the integrity and the success of the business.

Just because you are friends or family, doesn’t mean that they can get away with poor business practices. This can mean life or death for your company so it is best for both of you to take this seriously.

Before discussing how to make partnerships last, here is probably the most important tip out of all: communication. Success can only be created if top-quality communication is frequently utilized. This leads to trust and strengthening the business relationship.

With that settled, let’s get into what makes a good business partnership.

Let It Shape Naturally

Wanting to ask someone to go through this with you can be a daunting task. An easy way to find someone who can help you is to locate someone who has the same dream as yourself.

Both of these potential business partners can examine what makes a long-lasting partnership work. Usually, one can learn about partnerships by looking within their community to gain ideas on what to do.

Don’t forget that personality does matter. You want to go into business with someone who is a hard worker, a role model, and someone to rely on. If you want to start a business with a friend, be sure that you both understand the responsibilities.

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Also, take your time. Starting a business is no easy feat. Have multiple conversations over the topic before you decide on anything. This will save you a lot of headaches in the future.

Have The Data Do The Talking

Because we are humans, we make decisions and make conclusions based on our experiences in life and what emotions are coming from the decision-making. While that is alright for making some decisions for the business, you can’t know everything.

Knowing that, ensure that you have lots of research, data, and analysis. While common sense and trusting your gut is a good thing, data doesn’t lie. You need to be fully prepared to accept that reality. Having all sorts of data will also help you ensure that you have some assistance in making risky decisions.

Find Others Like You

The best thing you can do for yourself and your company is to find those who think like you. Find people with the same values as you do and you will see your company grow to new heights. Having that one long-lasting partnership that sticks out from the others may not always be the best as it can quickly derail your plans for the company.

For a successful partnership, understand that it’s not just about the money. You need to find people that do it to make the world a better place or just helping customers in the community can be reward enough for some.

It’s about the relationship. You. The business partner. Customers. Investors. Shareholders. Employees. There are so many different kinds of people that make up your business. You need to have everyone on the same page.

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Finding those like you is what builds strong business relationships. Plus it retains customers and employees.

Have The Paperwork

It is quite important that both you and your business partner have all the paperwork and documents that you need to run a business. You may need licenses, permits, contracts, agreements, and many other papers.

Why so much paperwork? Because paperwork is the only thing that proves that you legally have a business. So don’t lose it because paperwork has all of your data, logistics, and statistics for rewards, payments, responsibilities, supply chains, and so much more.

Set Expectations

When having a business partner, you need to make sure that you set the ground rules. You also need to ensure that everyone, including yourself, follows them. Remember, these kinds of details need to be thought out logically and not emotionally.

Understand each other’s limits and skill sets to know what kinds of business you are getting into. Defining the structure of the business and knowing who does what will help clear up any confusions that it may lead to in the future.


A long-lasting partnership with the right person can take a lot of time and effort, even if it is your best friend. There is a lot of responsibility for the partners and that makes it detrimental to ensuring that you have the right leaders for the job. Otherwise, your business will not succeed if no one can agree on anything.

About The Author

Tristan Anderson

Hello! My name is Tristan Anderson and I live in Manhattan, Kansas. I enjoy being in nature and animals. I am also a huge geek who loves Star Wars and has a growing collection.


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