The Hiscox Reactor: See How Your Actions Impact Your Small Business

by / ⠀Entrepreneur Interviews Entrepreneurship / October 23, 2013


Watch a customized video experience of your small business story—and see yourself on the cover of a major business magazine!

Hiscox-Small-Business-Insurance-Logo-600Follow the Starting a Business as a Young Entrepreneur interview series and don’t miss an interview! 

Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox  specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the  specific risks in your industry.

Hiscox specializes in small business insurance for small business owners. As part of their effort to build awareness of the brand in the US, they have launched a campaign called The Hiscox Reactor.

What is The Hiscox Reactor?

The Hiscox Reactor is a fun and social way to create and tell the story of your small business. Any small business owner can get involved by simply connecting your LinkedIn profile. The Reactor will then pull things like your schools, jobs, connections and images to create a customized video experience of your small businesses story. No other information is required besides a complete LinkedIn profile.

my-cover-jared-o'tooleHiscox has also partnered with Fast Company so you will actually have an image generated at the end of the experience of your face on the cover of Fast Company Magazine that you can then share with your social networks!

Small business owners in the IT, consulting, real estate, creative, architects, and engineers are especially encouraged to try it out.

You can generate your customized experience at You can see my picture on the cover of Fast Company on the right. Try it for yourself!

For all of the details from Phillip Thorn head of small business marketing at Hiscox listen to the full interview below.

Interview questions:

1. Could you tell us about The Hiscox Reactor?

2. What was the reason for Hiscox making this?

3. Who specifically should get involved with The Hiscox Reactor

4. When/Where can people signup to get involved?

5. Do you have any tips for our readers to take full advantage of the campaign for their small business?

Listen to the full interview here:


About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.