How and Why The Lean Startup is Becoming the Standard for Hockey Stick Growth

by / ⠀Entrepreneur Interviews / December 5, 2011


Eric Ries on the cover of Inc Magazine

There is a movement going on in Silicon Valley and beyond. It has captured the cover of Inc Magazine, The New York Times Best Seller List, conferences and meetups everywhere. The Lean Startup by Eric Ries explains How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.  

Eric Ries is the co-founder of IMVU, the world’s largest 3d chat community, but it wasn’t always this way.  Learning from his own mistakes chronicled in his blog, his team formulated a methodology that is changing the world of startups.  Eric makes statements like “failure is preventable”, “don’t launch” and urges entrepreneurs to stop using “vanity metrics”.  If you don’t know the difference between your product launch and your marketing launch, have a handle on your “innovation accounting” or understand the process of “validated learning” take a listen to the interview below and check out the book.

Interview questions with Eric Ries:

1. Tell us about the bubble and when is it coming in the tech industry?

2. Tell us about your own mistakes as a dorm room entrepreneur growing IMVU that led you to develop The Lean Startup methodology.

3. Why is the minimum viable product useful and why should you test it?

4. Tell us why you say “Don’t Launch!”

5. Once you have your minimum viable product, how does it apply from the investor standpoint when you go to scale your business.

6. By the end of an incubator program like Techstars are you supposed to have your minimum viable product done so you can raise money?

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7. What is your grand vision for The Lean Startup movement?

8. Are you looking at the Lean Startup as a revenue generating project or are you just looking to drive change?

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.


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