How Sharon Lechter’s Marketing Genius Sold Over 27 Million Books

by / ⠀Entrepreneur Interviews / October 31, 2011

At Under30CEO one thing that we appreciate is great marketing, but what we like even better is when the person behind the “marketing genius” tells us that the product sells itself.  This is exactly what Sharon Lechter does.

Sharon Lechter is Co-Author of the Rich Dad Poor Dad series with Robert Kiyosaki and has released a new book called Outwitting the Devil: The Secret to Freedom and Success.  This book was originally written as the sequel to Napolean Hill’s Think and Grow Rich in 1938, but was never released.  Sharon re-wrote the book for an updated generation and will be speaking in New York at the Under30CEO event on the 60th floor of the Empire State Building.

Take a listen to Sharon and hear about how she has started a grassroots movement to solve financial literacy…

Come see Sharon Lechter speak at Under30CEO in New York where she’ll be signing her book Outwitting the Devil: The Secret to Freedom and Success.


1. Tell us a little bit about Napolean Hill’s Think and Grow Rich and how you got involved with his unreleased sequel.

2. What was the marketing behind the Rich Dad series that made the fly off the shelves?

3.  When it comes to financial literacy, when young people go into debt, it becomes really difficult to start a business, so what can young people do to get rid of their limiting beliefs when it comes to their finance?

4. Who is going to solve the financial literacy problem?  Government or grassroots education?

5. What can entrepreneurs do to be smarter about their personal finances while balancing running your own business and bootstrapping?

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About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.


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