Keep Your Company from Signing with the Wrong People

by / ⠀Funding Startup Advice / February 7, 2013

PartnershipsThe partnerships you make in your business can be your biggest blessing or your greatest curse; it just depends on how you approach them. By making the right alliances from the get-go – whether it’s a partner, employee, or supplier – you can save yourself lots of time, trouble, and money down the road.

Keep these tips in mind the next time you’re thinking about signing on with one of the following:

Signing on: A business partner

Think: Speed dating

If you think about it, selecting a business partner is actually pretty similar to choosing a life partner. You need to trust this person implicitly, ensuring a solid foundation for the rest of your business. He or she should have skills that complement your own, take care of your business when you’re not around, and mesh well with you and your team. You might even “glow” when speaking about how great your partner is.

And, just like in any relationship, communication is key. Make your expectations clear and concise from the get-go. Write down the most important skillsets that can’t be outsourced or are difficult to hire for. Look for partners who help fill the void of these critical skills.

Signing on: A new employee

Think: Stacking hats and adding value

Valuable employees are versatile and can wear multiple hats. These are employees who have extra skillsets, like second languages or past experiences in multiple fields. Every employee should be making or saving you more money than they’re getting paid. Look for ones who can contribute to the team’s chemistry and bring a unique skillset that will add value to the company.

In addition, good employees are team players. You can trust them to take a task and run with it – no micromanaging required – with an intent that benefits the company. With that being said, you need to be aware of “superstar” employees who are only working for their own personal interests, which may conflict with the company’s goals.

Signing on: A supplier

Think: Trust, turnaround, and a commitment to quality

When working with a new supplier, ask for payment terms to help with cash flow. Factor in their turnaround time — not only with your first run, but also if you were to scale your business down the road. And if you’re considering outsourcing manufacturing overseas, it’s always worth the extra money to ship a sample of the product you want, rather than just a picture. That way, you can make sure your cost savings aren’t compromising quality or turnaround time.

No matter what kind of company you’re signing with, you should be completely confident and comfortable before ever putting your pen near that dotted line. It’s much harder to reduce or remove someone’s equity once you’ve already assigned it. And remember, not all partnerships will work out great; I’ve had several that haven’t. But life is too short not to find partners who help add to the success of your business. Stay positive, go with your gut, and see if your speed dating has long-term potential.

Peter Nguyen is President of Literati Institute, the leading Internet marketing private training program created to help people launch their own products or services online. Peter is an entrepreneurial thought leader and one of the foremost authorities in Internet marketing. He has created several multi-million-dollar Internet campaigns and is the creator of Advertiser360, which is now being taught at the second-ranked entrepreneurship university in the U.S. 

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About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.