Nespresso’s CEO Challenges Work-Life Balance, Pursuing Work-Life Fluidity Instead

by / ⠀Featured News / August 7, 2023
Nespresso's CEO Challenges Work-Life Balance, Pursuing Work-Life Fluidity Instead

In business, maintaining a healthy work-life balance can seem like an elusive goal. However, some high-powered executives have found a different approach: work-life fluidity. Anna Lundstrom, the CEO of Nespresso’s U.K. and Ireland business, is one such leader who embraces this concept. In this article, we will delve into Lundstrom’s strategies for managing her demanding role, maintaining a strong work-life balance, and effectively switching off after a long day’s work.

Embracing the Demands of Leadership

Leading a multinational company like Nespresso requires high accountability and constant availability. Lundstrom acknowledges that it is not always possible to completely switch off from her responsibilities as the CEO. Instead of striving for a rigid 50/50 split between work and personal life, she favors a more fluid approach. Lundstrom believes being always on allows her to stay connected with her workforce and the ever-changing business landscape.

Staying Connected in the Digital Age

Her constant accessibility facilitates the Nespresso CEO’s work-life fluidity through various digital platforms. She reaches for her phone from the moment she wakes up, ready to tackle the day’s challenges. She communicates with her team through Teams, email, WhatsApp, and LinkedIn platforms, ensuring she is always in the loop.

Instead of feeling overwhelmed by being constantly connected, Lundstrom sees it as an opportunity to gather real-time knowledge, stay informed about industry trends, and keep an eye on the competition.

“My biggest fear is externally that the brand isn’t relevant. So that’s why I’m always trying to make sure that we’re continuously moving forward,” Lundstrom emphasizes. “And internally, I would hate to miss something, to not be aware of something or to be tone deaf, you know? So that’s why I’m somebody who likes to be active and actively communicate because I feel like that feeds me with information.”

A Day in the Life of Anna Lundstrom

To gain a deeper understanding of Lundstrom’s approach to work-life fluidity, let’s take a look at a typical day in her life as the CEO of Nespresso’s U.K. and Ireland business.

Morning Routine

Lundstrom is a self-proclaimed morning person. Her day begins at 6 am when she immediately reaches for her phone to catch up on important updates. A firm believer in starting the day with a good cup of coffee, Lundstrom enjoys Nespresso’s Vivida capsule to kickstart her morning.

By 7:30 am, Lundstrom is ready to focus on herself. She takes an hour and a half to get ready and dressed for work, skipping breakfast in the process. As she prepares for the day ahead, she indulges in a second cup of coffee to fuel her energy.

Embracing the Office Environment

The Nespresso CEO reveals that she is an office person who thrives on being around people. While she acknowledges the ongoing remote work/office debate, she prefers the physical office environment. However, her days are far from monotonous, often including a variety of activities outside the office.

From 8 am to 6 pm, Lundstrom’s schedule is packed with internal and external meetings. She is constantly on the move, attending lunches, agency meetings, and warehouse meetings. This dynamic routine keeps her engaged and connected with her team, partners, and stakeholders.

Balancing Health and Well-being

After a long day at the office, Lundstrom finds solace in caring for her physical and mental well-being. If she is not at the office, she often heads to 1Rebel, a pilates chain that offers invigorating classes that resemble a night out rather than a workout session. Lundstrom expresses her enthusiasm, stating, “I’m obsessed.”


  1. How does Anna Lundstrom manage her work-life balance as the CEO of Nespresso’s U.K. and Ireland business?

    • Lundstrom embraces work-life fluidity, allowing work to weave its way in and out of her day. She prioritizes accessibility and constant communication to stay connected with her team and the industry.
  2. What is the Nespresso CEO’s morning routine?

    • Lundstrom starts her day at 6 am, reaching for her phone and enjoying a cup of Nespresso’s Vivida capsule. She takes an hour and a half to get ready for work and typically skips breakfast.
  3. Why does Lundstrom prefer the office environment?

    • Lundstrom enjoys being around people and finds the office environment conducive to collaboration, communication, and staying connected with her team.
  4. How does Lundstrom balance her physical and mental well-being?

    • Lundstrom prioritizes her health by engaging in pilates classes at 1Rebel, which she describes as an obsession.


Anna Lundstrom, the CEO of Nespresso’s U.K. and Ireland business, exemplifies the concept of work-life fluidity. By embracing constant accessibility, she stays on top of industry trends and maintains a strong connection with her team.

Lundstrom’s approach serves as an inspiration for aspiring entrepreneurs and business leaders who seek to strike a balance between work and personal life while staying ahead in their respective industries.

First reported on Fortune
Featured Image Credit: Photo by Aziz Acharki; Unsplash; Thank you!

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