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3 Ways to Identify What a Buyer Wants

by / ⠀Entrepreneurship Finding Customers / May 4, 2022
There is no single "right" way to identify a buyer's wants. Everyone has unique preferences and interests, but here are three to consider.

There is no single “right” way to identify a buyer’s wants. Every individual has unique preferences and interests. They also have different priorities when it comes to making purchases. That being said, some general strategies can help to pinpoint the needs and desires of a buyer. 1. Read reviews on social media. Reading online reviews is an essential part of the buying process these days. Reviews provide valuable…

Leadership Podcast: Four Reasons Why Your Business Needs One

by / ⠀Entrepreneurship Podcast / April 15, 2022
Many effective managers dismiss the idea of sharing their leadership skills via creating their own podcast. Nowadays, this is a mistake.

It’s no secret that there are benefits to producing your own leadership podcast. Whatever your field, you’ll see that having a regular podcast, even if only monthly, is another excellent way to help you grow your brand. You’ll do this by using other branches of creativity to market yourself and your ideas. Below, we’ll touch on some aspects of creating your own leadership podcast and how they can…

What Is Search Engine Positioning? Why Does It Matter?

by / ⠀Entrepreneurship Finding Customers / April 13, 2022

If you’re running a business, it’s important to make sure your website is as visible as possible to potential customers. That’s where search engine positioning comes in, using specific techniques to improve your site’s ranking on search engine results pages (SERPs). In this article, we’ll explain what search engine positioning is, and why it matters for your business. Let’s get into it. What is search engine positioning? Search…

Fool Me Once Shame On You: Link Building

by / ⠀Finding Customers Startup Advice / April 12, 2022
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. However, fool me once shame on you, link building is not lead generation. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the…

How to Separate Yourself and Stand Out as a Tech Freelancer

by / ⠀Entrepreneurship Finding Customers / April 6, 2022
Despite the uncertainty of this career choice, many tech professionals still choose to go freelance. Here are nine guidelines to follow.

The search for effective methods for growing as a freelancer can be somewhat confusing. However, despite the relative uncertainty of this career choice, many tech professionals still choose to go freelance. For instance, in 2028, it will take 90 million people to freelance in the U.S. alone. However, let’s not think about all of the freelancers that you’ll need to compete within your field for a moment. If…

How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by / ⠀Finding Customers Personal Branding / March 22, 2022
Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

Business Growth: 12 Tips for Acceleration

by / ⠀Entrepreneurship / February 26, 2022
If you're looking to set your business on a fast growth trajectory and outpace your competitors, these 12 tips can accelerate your progress.

Constant growth offers your business resilience and greater sustainability, economies of scale, greater bargaining and buying power, higher market dominance, and diversification. This gets you around common commercial risks. As a result, if you are looking to set your business on a fresh growth trajectory and stand above your competitors, this article discusses some of the easiest yet most effective growth ideas to incorporate into your strategy. 1.…

5 Strategies to Grow Your Web Design Agency

by / ⠀Finding Customers Startup Advice / January 21, 2022
Growing a web design agency does take lots of work. However, following these five steps can help significantly increase your profit margins.

After successfully starting a web design agency and getting a few happy customers, many companies usually get trapped inside a comfort zone. But why should you stop looking for ways to grow? Growing a web design business does take lots of work. However, if done properly, it can help significantly increase your profit margins. In this post, we’re sharing five simple strategies for growing your web design agency.…

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by / ⠀Entrepreneurship Finding Customers / December 14, 2021
Getting ready to choose a business name? Read on for nine mistakes nearly every budding entrepreneur makes...and how you can avoid them.

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

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