There is no single “right” way to identify a buyer’s wants. Every individual has unique preferences and interests. They also have different priorities when it comes to making purchases. That being said, some general strategies can help to pinpoint the needs and desires of a buyer. 1. Read reviews on social media. Reading online reviews is an essential part of the buying process these days. Reviews provide valuable…
Link building can broaden your brand exposure and drive website traffic through the roof. But to succeed, you have to know which tactics work — and don't.…
It’s no secret that there are benefits to producing your own leadership podcast. Whatever your field, you’ll see that having a regular podcast, even if only monthly, is another excellent way to help you grow your brand. You’ll do this by using other branches of creativity to market yourself and your ideas. Below, we’ll touch on some aspects of creating your own leadership podcast and how they can…
If you’re running a business, it’s important to make sure your website is as visible as possible to potential customers. That’s where search engine positioning comes in, using specific techniques to improve your site’s ranking on search engine results pages (SERPs). In this article, we’ll explain what search engine positioning is, and why it matters for your business. Let’s get into it. What is search engine positioning? Search…
Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. However, fool me once shame on you, link building is not lead generation. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the…
The search for effective methods for growing as a freelancer can be somewhat confusing. However, despite the relative uncertainty of this career choice, many tech professionals still choose to go freelance. For instance, in 2028, it will take 90 million people to freelance in the U.S. alone. However, let’s not think about all of the freelancers that you’ll need to compete within your field for a moment. If…
An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…
Constant growth offers your business resilience and greater sustainability, economies of scale, greater bargaining and buying power, higher market dominance, and diversification. This gets you around common commercial risks. As a result, if you are looking to set your business on a fresh growth trajectory and stand above your competitors, this article discusses some of the easiest yet most effective growth ideas to incorporate into your strategy. 1.…
After successfully starting a web design agency and getting a few happy customers, many companies usually get trapped inside a comfort zone. But why should you stop looking for ways to grow? Growing a web design business does take lots of work. However, if done properly, it can help significantly increase your profit margins. In this post, we’re sharing five simple strategies for growing your web design agency.…
Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…
