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How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by Michael Brenner / ⠀Finding Customers• Personal Branding / March 22, 2022

Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

Business Growth: 12 Tips for Acceleration

by Editorial Team / ⠀Entrepreneurship / February 26, 2022

If you're looking to set your business on a fast growth trajectory and outpace your competitors, these 12 tips can accelerate your progress.

Constant growth offers your business resilience and greater sustainability, economies of scale, greater bargaining and buying power, higher market dominance, and diversification. This gets you around common commercial risks. As a result, if you are looking to set your business on a fresh growth trajectory and stand above your competitors, this article discusses some of the easiest yet most effective growth ideas to incorporate into your strategy. 1.…

How to Increase Lead Generation

by Kimberly Zhang / ⠀Startup Advice / February 22, 2022

Is your business living up to its potential? Among small businesses, the answer is almost always “no.” That can happen for a number of reasons: Owners are too anxious to take risks, fail to focus, or haven’t cultivated a strong network. You need to learn how to increase lead generation as a business owner. Luckily, there are simple tools that can help your business overcome these barriers. These…

5 Strategies to Grow Your Web Design Agency

by Kimberly Zhang / ⠀Finding Customers• Startup Advice / January 21, 2022

Growing a web design agency does take lots of work. However, following these five steps can help significantly increase your profit margins.

After successfully starting a web design agency and getting a few happy customers, many companies usually get trapped inside a comfort zone. But why should you stop looking for ways to grow? Growing a web design business does take lots of work. However, if done properly, it can help significantly increase your profit margins. In this post, we’re sharing five simple strategies for growing your web design agency.…

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by Kimberly Zhang / ⠀Entrepreneurship• Finding Customers / December 14, 2021

Getting ready to choose a business name? Read on for nine mistakes nearly every budding entrepreneur makes...and how you can avoid them.

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

What Makes a Successful Online Marketing Strategy?

by Kimberly Zhang / ⠀Entrepreneurship / November 17, 2021

An online marketing strategy is a plan of action designed to attain specific goals. Every successful plan features four major components.

According to DataReportal, six out of ten people worldwide depend on the internet for information. Their 2021 report shows that more than 60% of the global population is now online. These statistics demonstrate that growing an online presence is essential, which means that creating a marketing strategy is a must for any modern business. Related Post:Suffering From Success Meme This strategy is vital for driving traffic to your…

10 Common Startup Challenges to Overcome on Your Road to Success

by Gaurav Sharma / ⠀Startup Advice / October 2, 2021

Everyone has a good idea, but very few are prepared for the Top 10 common startup challenges. Don't allow your business to falter needlessly!

Launching a startup definitely has its challenges but also can be like living your dream every day. The humble beginnings and phenomenal success of the likes of Epic Games and Facebook serve to light a fire in the hearts of many entrepreneurs. More than 800,000 genius ideas began their journey as startups or small businesses in the U.S. in 2020. Image Source: Statista So, do all these startups…

The Top 7 Free Shopify Templates

by David Milsont / ⠀Finding Customers• Startup Advice / October 1, 2021

There's no denying that eCommerce is the wave of the future, and Shopify is a huge part of that. Here are the best free Shopify templates.

Shopify templates provide business owners with a solid foundation for launching an eCommerce store. Templates provide a professional and consistent design to your “digital front door.” Quality, mobile-first design is absolutely imperative if you hope to make a positive impression on potential customers. There’s no longer any denying that eCommerce represents the way of the future. Given the ubiquity of smartphones and social media, it’s easier than ever…

Landing Pages: 11 Essential Elements for 2021

by Andre Oentoro / ⠀Entrepreneurship• Finding Customers / September 21, 2021

Only well-crafted landing pages can convert visitors to customers. They all tend to feature 11 essential elements that convince and persuade.

A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…

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