Marketplaces are ruling the e-commerce industry! Life is incomplete without marketplaces like Amazon, Zomato, and Uber. Entrepreneurs [like you] competing with these behemoths are working tirelessly to get their websites in front of potential clients. Marketplaces have to acquire both the customers and the service providers to run efficiently. First, we’ll go over a few marketplace SEO tactics in this article to help you double your existing search…
For small businesses who have found themselves on a plateau of sales, technical SEO can be the turning point to attracting new customers. …
Local SEO is generally considered necessary only for brick-and-mortar businesses or small, independent companies.…
Did you know that landing pages have an average conversion rate of 9.2%, with the top-performing pages converting well above these? But to achieve those kinds of results, you need to optimize your landing pages for improved search visibility, user experience, and conversions. In this post, I’ll discuss the best practices for creating landing pages that rank and convert easily. Why does SEO matter for landing pages?…
If you’ve heard of link building before, it was probably in the context of search engine optimization (SEO). And to be sure, link building is highly associated with SEO; in fact, it’s a critical component of any SEO strategy. But if you’re not interested in SEO, or if SEO isn’t your primary marketing strategy, you might write off or underestimate the value of link building services. The reality…
As a startup founder, you’ve spent countless sleepless nights focused on building remarkable products with potential to change lives. It’s not an easy path, so I applaud you for it. But because of the tremendous time commitment required and mental exhaustion that follow, startup teams often forget about their SEO. We get it. You’re busy making the world a better place by achieving greater efficiency or finding solutions…
What is SEO? Okay, so that’s quite an ambiguous question, but many businesses still treat Search Engine Optimization like it’s some kind of mythical Shangri-La, so it’s well worth touching on. In its simplest form SEO is a series of activities undertaken to increase a site’s search engine visibility and performance, but it’s also so much more than that. Perhaps that’s why there are still a lot of…
When you’re looking to acquire search engine traffic and get valuable links back to your site, responding by beefing up SEO might feel like the right first step. But marketing professionals might disagree. A yearly survey of marketing professionals by CopyPress showed that 34% of marketers who focused on SEO in 2012 were changing their focus to content marketing in 2013. Additionally, of the 329 marketing professionals surveyed…
Online reputation management is critical in a time when more and more customers, employers, potential dates, and others will ‘Google’ a person or a business before engaging with them to any degree. People tend to want to understand the good and the bad of those with whom they are consorting, and negative commentary about a person or business that finds its way to the top of search engine…
The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. They have good reason: SEO is costly and often too sophisticated for small businesses to invest in. The passage of time has not dissipated these fears. In fact, it may even have compounded them because of all the havoc caused by Panda, Penguin, and a host of other algorithm…
