Communicating the value of your business offerings to consumers can be challenging, especially considering how rapidly markets change.…
Don’t put off a plan to invest in real estate until you’re older. If you look closely at many successful people and study their backstories, you’re likely to find that they have one thing in common. Most got started at a young age, persevered, and thrived with the passage of time. No matter your area of interest or the industry you work in, starting young nearly always yields…
4 Guidelines to Finding the Right Small Business Marketing Strategy
by / ⠀Entrepreneurship• Startup Advice / July 13, 2021
Marketing in our online era is a dynamic and ever-evolving landscape. Choosing the right small business marketing strategy can help you introduce your products and services to the public through digital influencers, promotions, advertisements, and the like. There’s no shortage of options…the problem is finding the ones that will work best for you. What’s the best approach to a small business marketing strategy? Your marketing strategy is a…
Eco-Minded Entrepreneurs Poised to Own the Future of Business
by / ⠀Entrepreneurship• Finding Customers / July 12, 2021
Many eco-minded entrepreneurs are well aware that what motivates the average worker has shifted dramatically. People decide to leave stable jobs and oftentimes pursue their own ventures for many reasons. These include a desire for independence, flexibility, and a passion for a unique business idea. However, for the new generation of Millennial entrepreneurs, starting a business goes beyond financial stability and personal goals. Numerous studies have shattered the…
COVID-19 and the restrictions that followed took many by surprise. Most people did not anticipate a global pandemic in their lifetimes.…
Shift Work Employees: Tips for Small Business Owners
by / ⠀Entrepreneurship• Startup Advice / July 9, 2021
Shift work is prevalent in many industries, including healthcare, security, transportation, manufacturing, and hospitality. Today, 3,2% of the U.S. workforce works in shifts. Shift work for business owners is essential to keep their operations running 24/7. As shift work exceeds the traditional 9 to 5 schedule, it can impact the wellbeing of your employees in the long run. Ultimately, the well-being of your employees is vital for the…
“Conscious capitalism” is having a moment right now. Consequently, team health and wellness is being prioritized now more than ever.…
Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?
by / ⠀Finding Customers• Startup Advice / July 8, 2021
Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…
Digital Transformation: A 5-Stage Guide for Small Businesses
by / ⠀Entrepreneurship• Startup Advice / July 8, 2021
When it comes to digital transformation, business leaders all over the world now agree. No one should have a goal of creating an IT infrastructure for their company “once and for all.” It’s never about making your business merely reach from point A to point B. Digital transformation focuses more on accommodating new technologies continuously and creating space for more powerful customer interactions, branding maneuvers, employee management, and…
Starting a business or already at the helm? You could allow your corporate culture to just happen by accident. Don’t. That’s one of the biggest mistakes you could make.…
