3 Social Media Marketing Content Creation Tools

by / ⠀Startup Advice / March 11, 2021
Social Media Marketing Content Creation Tools

If you run a business, you might find that you are not hitting your revenue goals. One possible cause is that you are only staying afloat with half-hearted ads on social media. If so, you may need to invest in social media marketing content creation tools. If so, you may see more click-throughs and increase your conversions. Indeed, the return on investment on social media is great, so don’t miss out.

This is where digital marketing content creation tools come into play. They can pull your business up from low sales to better sales. If your business is doing well already, they can take you from good to great. With online digital marketing creation tools, you can create social media ads that will breathe new (or extra) life into your business.

ModestMoney.com, an investing/finance advice organization, had noticeable positive growth after implementing advanced social media marketing content creation tools into their marketing strategy. 

Do you want to squash your competition and create social media marketing content easily and grow your business? If so, read this full guide to learn about the top three social media digital content creation tools.

Best Social Media Marketing Content Creation Tools

Now, let’s get to the list of content creation tools. Below, you’ll find the best three content creation tools to improve your social media marketing.


Canva is a free online graphic design tool that simplifies the content creation process. The platform contains over 60,000 pre-made templates for users to customize and quickly create original marketing content. 

Within Canva’s online platform, you can access the following templates for social media posts: 

  • Instagram post
  • Instagram story 
  • TikTok background
  • Facebook post
  • Pinterest post
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You can also create other marketing content, like blog banners, invitations, brochures, posters, logos, and business cards. You can even create custom document templates.

In the free version, you are limited to a small number of templates. However, if you want access to the more extensive array of templates, you can sign up for the paid subscription. It costs $12.95 per month for up to five users. Plus, you get the following great features at no extra charge!

  • Real-time/simultaneous template collaboration with your team members – perfect for teams that work remotely with video conferencing
  • Access to over 75M photos/videos, 3k fonts, and 400k+ templates.  
  • Background remover and magic resize tools.
  • Premium animations
  • Brand kit 
  • 100GB storage with extra folders

Not a digital marketing or graphic design wizard? No worries, Canva makes it easy. Most of what you do is just “point-and-click.”

Along with being an excellent tool for marketers, Canva is an excellent resource for those starting as a social media influencer.


Placeit is another excellent social media digital content marketing creation tool. They make designing and branding as easy as getting wet in a rain storm. If you want a one-stop-shop to create all your social media marketing content, Placeit is a great option!

Placeit doesn’t just let you create custom ads for Facebook, Instagram, and other social media accounts. It also allows you to create mockups of your products in real-life photos.

For example, if you have a t-shirt design, you can upload the design to Placeit. Their algorithms will then place your design into an image of a person wearing your design! Neat, right? Because of this, you no longer have to pay a model nor a photographer to market your products!

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You can also create mockups of websites, apps, and other software applications.

Placeit’s free version is minimal, so it is best to subscribe to receive the platform’s full benefits. Here is what is included in their $15/month (or $90/year) subscription: 

  • Unlimited mockups – over 13k templates and growing.
  • Thousands of designs – 5,700+ templates
  • Hundreds of video templates
  • Nearly 5,000 logo templates

You also have the option to pay per design. However, if you make more than two designs a month, you are better off getting a subscription. Also, you can cancel anytime you want to, so what is stopping you? 


Similar to Canva and Placeit, Smartmockups lets you choose from thousands of social media templates to use as the base for posts for your business account. 

Smartmockups is tremendously snappy; you can create social media mockups quickly and easily with minimal loading times. Besides the easy creation of digital content for social media, you can create product mockups for the following physical products:

  • Books
  • Mugs
  • T-shirts and other apparel
  • Packaging (like food containers, coffee bags, etc.)
  • Home and decor (pillows, wall art, etc.)
  • Print Mockups
  • Software/mobile app mockups

Smartmockups is ideal for any business that wants to grow their business to the peak with extraordinarily professional and catchy digital marketing content. 

Lastly, Smartmockups offers a pricing tier structure: 

  • Basic subscription – $0/month. 
    • Includes one user account and 200 free mockups
  • Premium subscription – $9/month. 
    • Includes one user account and unlimited mockups
    • It also includes URL screenshots, customizations, and more!
  • Pro subscription – $19/month
    • Includes one user account, unlimited mockups, and everything in premium
    • It also includes custom mockups, video mockups, branding, and more!
  • Team subscription – $69/month
    • Includes up to five user accounts and everything in pro
    • It also includes user management, team library, priority support, and more!
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Suppose your business has no social media presence. In that case, you need to reevaluate your marketing plan and consider investing some time with one of these three great social media content creation tools. They all have either a free subscription or a free trial.

There is no downside to trying out any of the services since you do not have to pay anything upfront. You will accelerate your marketing KPIs using these tools, especially if you pair them with project management tools. Once you create an account on either Canva, Placeit, or Smartmockups, you could be creating content within 5-10 minutes and have your first social media ad finished in less than a half-hour!

With mockups, you do not have to hire models and photographers to take photographs of your products. Thus, you can save almost your entire marketing budget, allowing you to invest it elsewhere. In addition, these online tools offer you the ability to create fresh, catchy, and professional-looking marketing content. And if you step up your game, you can push out content that is on par with professional ad agencies that work for large fortune 500 companies. How you market your business is the key to growing it and remaining profitable for years to come.

About The Author


Bob Haegele is a personal finance writer, entrepreneur, and dog sitter. He manages multiple websites including The Frugal Fellow, Modest Money, and Blooming Wealth. You can also find him contributing to large sites such as Yahoo! Finance, MSN Money, and GOBankingRates. Bob has a passion for managing his business more efficiently and wants to help others do the same.


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