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Video: How Ideas Become Brands

by / ⠀Startup Advice / November 13, 2012

It always starts with an idea; in a bar, at a coffee shop, in our moleskin, on a napkin, iPad or computer. But how does it become a brand? How do I get it out of that idea space? It’s a challenging question that I have asked myself numerous times. After spending the last 5 years building brands in the music, fashion, art, and film space, I decided to tap into my network…

10 Tips For Brands Using Social Media For Customer Service

by / ⠀Finding Customers Startup Advice / September 5, 2012

Social networking has become integral to the lives of many and to brands social media is just another way to talk to, and engage with their customers. To zoom in Kenya users of social media represent the most influential and economically able section of the population. This number continues to grow especially as access to the Internet’s tool of choice, the mobile phone, makes astronomical inroads even in…

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