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content marketing

The Ultimate Guide to Content Marketing

by / ⠀Startup Advice / April 2, 2021

Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…

Small Business Owners Ask These Content Marketing Questions

by / ⠀Blog / March 11, 2021

In 1996, Bill Gates introduced the term “content is king”. Over the past 25 years, this term has taken on a new meaning as technology and consumer behaviors have evolved. So what does “content is king” mean today? And more specifically, what does it mean for the small business owner? For those who are running a small business, there are a few content marketing questions commonly asked. Let’s…

A Gritty Formula for Building an Audience (Where None Exists)

by / ⠀Entrepreneurship Startup Advice / December 10, 2020

When you have an existing audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy That…

What Goes Into a Piece of High-Quality Content?

by / ⠀Entrepreneurship Finding Customers / November 25, 2020

Blogging used to provide brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content…

4 Tips for Making Big Moves with a Small Team

by / ⠀Startup Advice / July 30, 2020

Small businesses and startups today are tasked with making huge impacts on shoestring budgets in order to stay afloat. As big corporations continue to crowd out the playing field, smaller players need an edge in order to stay competitive.  No matter how many people your team has, the right planning can set you up for success. When battling companies with bigger budgets and greater access to resources, the…

6 Content Marketing Trends You Need to Plan for in 2019

by / ⠀Career Advice / November 28, 2018

Working on the marketing team of a content marketing company means that every year around this time, I’m very aware of what is happening in the industry and what my team is preparing for in the upcoming year. Best case scenario, the upcoming trends are ones that we are already aware of and have been planning for. When you work in content marketing, you are in an industry that seems to…

How Pinterest can benefit your IT Business?

by / ⠀Entrepreneurship / May 1, 2014

Pinterest possesses a huge potential to be one of the best social media platforms this year. With an increased 125% in their overall traffic in 2013, people have started giving Pinterest the upper edge over all other channels, as predicted earlier by Rand Fishkin here. Yet, many people are still unaware of the real value of Pinterest. A major percentage of them argue over the fact that Pinterest…

10 Ways to Thwart Copycats on the Web

by / ⠀Entrepreneurship / April 21, 2014

  If you use the internet for marketing, advertising, sharing information, and completing business transactions, you know how important it is to have fresh, original content to catch the attention of potential shoppers and to increase your site’s popularity status. You probably spend quite a bit of time creating original content and you want others to know who is behind the end product. While most people respect your…

The Truth about Guest Posting

by / ⠀Entrepreneurship / April 5, 2014

Guest blogging has been a terrific way to build links back to your own website, as well as to establish yourself as an expert in your field. However, as is the case with practically all methods of link-building that are designed to increase page ranking on Google and other search engines, the “bad apples” have begun to spoil the barrel for the rest of us, who are marketing…

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