content marketing

4 Tips for Making Big Moves with a Small Team

by / ⠀Startup Advice / July 30, 2020

Small businesses and startups today are tasked with making huge impacts on shoestring budgets in order to stay afloat. As big corporations continue to crowd out the playing field, smaller players need an edge in order to stay competitive.  No matter how many people your team has, the right planning can set you up for success. When battling companies with bigger budgets and greater access to resources, the…

6 Content Marketing Trends You Need to Plan for in 2019

by / ⠀Career Advice / November 28, 2018
8 Things You Should Look for in Your Business Software

Working on the marketing team of a content marketing company means that every year around this time, I’m very aware of what is happening in the industry and what my team is preparing for in the upcoming year. Best case scenario, the upcoming trends are ones that we are already aware of and have been planning for. When you work in content marketing, you are in an industry that seems to…

How Pinterest can benefit your IT Business?

by / ⠀Entrepreneurship / May 1, 2014

Pinterest possesses a huge potential to be one of the best social media platforms this year. With an increased 125% in their overall traffic in 2013, people have started giving Pinterest the upper edge over all other channels, as predicted earlier by Rand Fishkin here. Yet, many people are still unaware of the real value of Pinterest. A major percentage of them argue over the fact that Pinterest…

10 Ways to Thwart Copycats on the Web

by / ⠀Entrepreneurship / April 21, 2014

  If you use the internet for marketing, advertising, sharing information, and completing business transactions, you know how important it is to have fresh, original content to catch the attention of potential shoppers and to increase your site’s popularity status. You probably spend quite a bit of time creating original content and you want others to know who is behind the end product. While most people respect your…

The Truth about Guest Posting

by / ⠀Entrepreneurship / April 5, 2014

Guest blogging has been a terrific way to build links back to your own website, as well as to establish yourself as an expert in your field. However, as is the case with practically all methods of link-building that are designed to increase page ranking on Google and other search engines, the “bad apples” have begun to spoil the barrel for the rest of us, who are marketing…

5 Reasons Professionals Are Switching From SEO to Content Marketing

by / ⠀Startup Advice / June 1, 2013

When you’re looking to acquire search engine traffic and get valuable links back to your site, responding by beefing up SEO might feel like the right first step. But marketing professionals might disagree. A yearly survey of marketing professionals by CopyPress showed that 34% of marketers who focused on SEO in 2012 were changing their focus to content marketing in 2013. Additionally, of the 329 marketing professionals surveyed…

Why Content is the Future of Marketing

by / ⠀Startup Advice / April 24, 2013

The internet has become a powerful tool, not only for getting information on academic topics, but also in doing business. In fact, the internet can now be considered a virtual marketplace with many websites catering to e-commerce. Businesses put up websites as part of their marketing strategy to promote their business and to draw in potential customers. To do this, they put information on their websites for potential…

What Every Entrepreneur Should Know About Content Marketing

by / ⠀Startup Advice / March 24, 2013

Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with. Whatever your promoting a product or a service you will have to outline and implement a marketing plan. Digital marketing is not only cheaper to undertake but…

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