content marketing

Duolingo and Viral Businesses on TikTok: What Businesses Can Learn

by / ⠀Entrepreneurship Social Media / May 4, 2022
TikTok is a popular entertainment app that can be beneficial for businesses, too. Here's how young businesses can leverage the platform.

If you’re a TikTok user, it’s improbable that you haven’t heard about Duo, the green owl mascot. In fact, the green mascot has managed to attain the attention of even those not on the platform. And the most interesting thing is that Duo is a marketing gimmick for a language learning company, Duolingo. It’s not like this is the debut of the education tech company on the platform.…

Tools for Using Instagram for Business Development

by / ⠀Social Media Startup Advice / March 24, 2022
Instagram is fantastic for small business development. Here are some tools you can use to connect with (and convert) your ideal customers.

Individuals use Instagram to share their photos, videos, and experiences daily. Additionally, Instagram is fantastic for small business development. Here are some tools you can use to connect with (and convert) your ideal customers. Insight into Tools for Developing Your Business on Instagram The more your company grows, the more tools you will need to help you achieve your objectives. Each tool has its own set of advantages,…

Growing Your Small Business: 4 Best Ways to Organize Video Content

by / ⠀Entrepreneurship Startup Advice / February 7, 2022
Video content must be well-organized to illustrate your points to audiences and meet your marketing objectives. Here are some best practices.

For many most savvy marketers, video marketing is an essential strategy they must have to cut through the crowded digital noise. Whether it’s a detailed product demo or simply an entertaining video clip, today’s marketers make sure they leave no stone unturned when it comes to attracting audiences’ attention using engaging content. It should come as no surprise that as many as 86% of marketers have now relied…

How Data Visualization Helps Generate Leads for Your Business

by / ⠀Entrepreneurship Finding Customers / January 12, 2022
Most business owners and operators simply do not understand that they can use data visualization to generate leads. This overview can help.

Businesses attain significant growth and development heights through creating leads that, in turn, convert to sales. However, generating leads for any given business is not an easy task. It calls for dedication and creativity to craft a distinctive mechanism that generates leads. Regardless of the size of your business, data visualization can help! Most business owners and operators simply do not understand that they can use visualization to…

How to Automate Your Social Media Marketing

by / ⠀Finding Customers / October 26, 2021
The ability to automate digital marketing — primarily your social media presence — provides a valuable key to gaining customer commitment.

Automation has become a significant part of the modern business marketing strategy. Research shows that the automation of digital marketing practices, primarily social media, provides the key to gaining customer commitment. Additionally, optimizing social interactions through the use of automated tools reduces the hours spent on maintaining and growing brand accounts. As a result, companies can allocate time and resources toward other business areas and meet strategic goals…

The Ultimate Guide to Content Marketing

by / ⠀Startup Advice / April 2, 2021
Guide to Content Marketing

Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…

Small Business Owners Ask These Content Marketing Questions

by / ⠀Blog / March 11, 2021
common Content Marketing Questions

In 1996, Bill Gates introduced the term “content is king”. Over the past 25 years, this term has taken on a new meaning as technology and consumer behaviors have evolved. So what does “content is king” mean today? And more specifically, what does it mean for the small business owner? For those who are running a small business, there are a few content marketing questions commonly asked. Let’s…

A Gritty Formula for Building an Online Audience (Where None Exists)

by / ⠀Entrepreneurship Startup Advice / December 10, 2020
How do you build an audience for a new website or startup? In this article, we share multiple methods for maximizing your online audience.

When you have an existing online audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy…

What Goes Into a Piece of High-Quality Content?

by / ⠀Entrepreneurship Finding Customers / November 25, 2020
High-quality content is critical for generating traffic, leads, and sales for your online-based business. Here are some best practices.

Blogging previously provided brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content —…

The 5 Biggest Content Marketing Mistakes You Can Make in 2020

by / ⠀Personal Branding Startup Advice / October 2, 2020
If you want to maximize your results and do more with the content you produce for your business, it starts with limiting marketing mistakes.

It’s 2020 and content is still king. But not just any content will do. Quality has and always will be more important than quantity. Unfortunately, most brands don’t get this. And this leads to a cascading list of other mistakes that limit effectiveness and lead to diminishing returns. If you want to maximize your results and do more with the content you produce for your business, it starts…


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