Explore

content marketing

How Data Visualization Helps Generate Leads for Your Business

by / ⠀Entrepreneurship Finding Customers / January 12, 2022

Businesses attain significant growth and development heights through creating leads that, in turn, convert to sales. However, generating leads for any given business is not an easy task. It calls for dedication and creativity to craft a distinctive mechanism that generates leads. Regardless of the size of your business, data visualization can help! Most business owners and operators simply do not understand that they can use visualization to…

How to Automate Your Social Media Marketing

by / ⠀Finding Customers / October 26, 2021

Automation has become a significant part of the modern business marketing strategy. Research shows that the automation of digital marketing practices, primarily social media, provides the key to gaining customer commitment. Additionally, optimizing social interactions through the use of automated tools reduces the hours spent on maintaining and growing brand accounts. As a result, companies can allocate time and resources toward other business areas and meet strategic goals…

The Ultimate Guide to Content Marketing

by / ⠀Startup Advice / April 2, 2021

Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…

Small Business Owners Ask These Content Marketing Questions

by / ⠀Blog / March 11, 2021

In 1996, Bill Gates introduced the term “content is king”. Over the past 25 years, this term has taken on a new meaning as technology and consumer behaviors have evolved. So what does “content is king” mean today? And more specifically, what does it mean for the small business owner? For those who are running a small business, there are a few content marketing questions commonly asked. Let’s…

A Gritty Formula for Building an Online Audience (Where None Exists)

by / ⠀Entrepreneurship Startup Advice / December 10, 2020

When you have an existing online audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy…

What Goes Into a Piece of High-Quality Content?

by / ⠀Entrepreneurship Finding Customers / November 25, 2020

Blogging previously provided brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content —…

The 5 Biggest Content Marketing Mistakes You Can Make in 2020

by / ⠀Personal Branding Startup Advice / October 2, 2020

It’s 2020 and content is still king. But not just any content will do. Quality has and always will be more important than quantity. Unfortunately, most brands don’t get this. And this leads to a cascading list of other mistakes that limit effectiveness and lead to diminishing returns. If you want to maximize your results and do more with the content you produce for your business, it starts…

4 Tips for Making Big Moves with a Small Team

by / ⠀Startup Advice / July 30, 2020

Small businesses and startups today are tasked with making huge impacts on shoestring budgets in order to stay afloat. As big corporations continue to crowd out the playing field, smaller players need an edge in order to stay competitive.  No matter how many people your team has, the right planning can set you up for success. When battling companies with bigger budgets and greater access to resources, the…

6 Content Marketing Trends You Need to Plan for in 2019

by / ⠀Career Advice / November 28, 2018

Working on the marketing team of a content marketing company means that every year around this time, I’m very aware of what is happening in the industry and what my team is preparing for in the upcoming year. Best case scenario, the upcoming trends are ones that we are already aware of and have been planning for. When you work in content marketing, you are in an industry that seems to…

12

Pin It on Pinterest