Automation has become a significant part of the modern business marketing strategy. Research shows that the automation of digital marketing practices, primarily social media, provides the key to gaining customer commitment.
Additionally, optimizing social interactions through the use of automated tools reduces the hours spent on maintaining and growing brand accounts. As a result, companies can allocate time and resources toward other business areas and meet strategic goals more efficiently.
With that in mind, listed below are five suggestions as to how to best automate your social media marketing. Leveraging automation, you can make sure that your social media marketing efforts are as seamless as possible.
#1 Instagram Automation Tools
Instagram is the go-to social media tool for businesses nowadays. Still, creating engaging content on a daily basis for your target audience and finding ways to grow your account is time-consuming.
Your marketing team designs compelling stories, tracks likes, and comments on endless posts as they simultaneously follow the competition. They often have no time left to perform the essential task of growing your audience.
However, the good news is that you can apply Instagram automation to grow your account.
For example, you can use an automation tool such as Nitreo that uses bots and automation to build your account. However, always keep in mind that it’s better to grow your Instagram organically. Gaining loyal customers will help you maintain steady branding on this platform. Before you opt for an automation tool, take a close look at customer satisfaction and measurable results.
Another great way to make use of automation tools is to create social media chatbots. Chatbots are computer programs that use artificial intelligence (AI) to replicate human conversations. They’re perfect for streamlining your marketing, gathering information, providing customer support, and improving the customer journey.
For example, you can create automated responses or suggested replies to the most frequent questions or comments. So, for example, when a customer asks for your operating hours, your chatbot can automatically respond. Or you can use a chatbot to let your customers know that you will get back to them in a certain amount of time.
However, only use a social media chatbot to help customers with minor issues. Employees should handle larger requests and problems.
To maintain visibility with your audience and earn their trust, you need to post when they’re on the platform and do this consistently. In this aspect, social media automation can help you a great deal.
For example, you can use a scheduling tool to develop your posts ahead of time and maintain a steady queue for multiple social media accounts.
By optimizing your posting schedule, you get the opportunity to better plan your content. You also ensure that you post the type of messages necessary to reach your goals and grow your business. Moreover, automation allows you to reach your target audience when they are online even if that time is inconvenient for you.
#4 Social Listening
Social listening is another valuable application of social media marketing automation. It allows you to monitor social media channels for mentions of your brand, competitors, or product. You can then analyze and respond to conversations about your business.
In addition, social listening can help you understand more about your target audience and industry. You’ll also discover potential leads, identify top influencers, and potential brand ambassadors. You can also follow specific keywords, hashtags, or topics to see trends and develop leading-edge ideas for your own social media posts.
#5 Social Media Management Tools
It’s challenging to stay on top of all of your social media accounts. As each platform operates slightly differently, it can be time-consuming to go from account to account, make posts, check messages, and engage with your followers.
That being said, you can use a social media management tool to automate and streamline the operation of your social media accounts. This type of software can help you better monitor and manage your social media presence.
Social media management tools work across different platforms and improve marketing productivity and performance. Most importantly, there are now quite a few affordable packages. These help you manage multiple social accounts in one location.
The Bottom Line
Social media automation is meant to free your marketing team time to engage and personally interact with your followers. Automation isn’t always the right approach, however. You should automate your social media marketing only to the extent of handling routine administrative tasks such as posting, monitoring, and reporting. By taking this approach, you’ll have more time for authentic conversations and keeping your social presence on-brand and up-to-date.