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social media marketing

Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship Finding Customers Personal Branding / May 18, 2021

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

Email Marketing Vs. Social Media Marketing: What, When, Why

by / ⠀Startup Advice / March 24, 2021

Digital marketing is an ever-evolving field. When companies want a limited-time promotion, some choose email marketing while others go with social media marketing. However, email marketing and social media marketing have unique advantages that can help in achieving your promotional goals. Email Marketing Using email marketing strategies enables marketers to stay connected with a potential audience in a highly targeted and personalized way.  When should you use email…

Finally, A Social Media Marketing Strategy That Doesn’t Suck

by / ⠀Startup Advice / March 12, 2021

What a wonderful time to be alive. Everything I could possibly stimulate my mind with is on that 6-inch screen. Good thing is, each of us feels this way. I mean, who isn’t a part of social media platforms these days, right?  For the first time in history, we’re all connected with each other in real-time. But ever since businesses have gotten into the social media landscape, it…

Five Ways to Market Your Business With Social Media

by / ⠀Entrepreneurship / June 15, 2013

Social Media – a way different media than conventional print or electronic media. It has emerged as a key point in promoting the products online, during the course of the time. Businesses are scrambling to crack the social media code. Most businesses know social media has the power to reach millions of customers, but a lot of companies are still trying to figure out the best way to…

The Recipe for Long-Term Social Media Success

by / ⠀Finding Customers / October 6, 2012

For a business looking to promote itself, social media can seem like unstable ground to walk on. Not only is its value for marketers the subject of controversy but the tools, techniques and trends are constantly shifting, creating a moving target. However, study after study shows that the importance of social media has grown over the last three years and, perhaps most crucially, CEOs are also seeing the…

Networking and Social Media Marketing 101

by / ⠀Finding Customers Startup Advice / May 11, 2010

When starting a business, the word “free” is music to your ears, so two areas where you can market your new business freely is through networking and social media! However, networking and social media shouldn’t be thought of as the poor man’s advertising. In fact, these areas are a crucial piece in building a brand in today’s market. But before you get started, here is the cliff note…

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