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Digital Marketing

Marketing Taktics – Interview with Ilan Nassimi

by / ⠀Entrepreneur Interviews Entrepreneurship / December 29, 2014

Asked if he considered himself an entrepreneur or marketer first, young entrepreneur Ilan Nassimi replied, “I don’t know if you can separate entrepreneurship and marketing.” The founder of marketing agency Taktical comes from a family of entrepreneurs, but he didn’t start out as a marketer. “If it wasn’t this business, it would’ve been something else.” It was something else years back when a friend came to Ilan with…

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

by / ⠀Finding Customers Personal Branding Startup Advice / August 18, 2013

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…

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