nt, 'script'));
Explore

Digital Marketing

Top 5 Must-Know Digital Marketing Trends of 2022

by / ⠀Finding Customers / April 27, 2022
This year, companies will focus on digital channels to engage with their consumers. Herewith, the Top 5 must-know digital marketing trends.

This year could mark the beginning of historically significant trends in digital marketing. As technology evolves, digital marketing is changing too. This year, companies will focus on digital channels to engage with their consumers. Consequently, you’ll find the Top 5 must-know digital marketing trends listed below. The upcoming trends in 2022 in such a fast-changing industry as the digital one are focused on personalization. Consumers will expect digital…

Leadership Podcast: Four Reasons Why Your Business Needs One

by / ⠀Entrepreneurship Podcast / April 15, 2022
Many effective managers dismiss the idea of sharing their leadership skills via creating their own podcast. Nowadays, this is a mistake.

It’s no secret that there are benefits to producing your own leadership podcast. Whatever your field, you’ll see that having a regular podcast, even if only monthly, is another excellent way to help you grow your brand. You’ll do this by using other branches of creativity to market yourself and your ideas. Below, we’ll touch on some aspects of creating your own leadership podcast and how they can…

How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by / ⠀Finding Customers Personal Branding / March 22, 2022
Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

The Digital Brain of an Effective Business CEO

by / ⠀Entrepreneurship Finding Customers / February 16, 2022
CEO decision-making around digital brain transformation becomes impossible if departmental silos and divisions are allowed to remain high.

CEO decision-making around digital brain transformation becomes impossible if departmental silos and divisions are allowed to remain high. An imaginary client makes a market-leading product, and they said something really interesting. But will data bear this out? It doesn’t matter how excellent the product is, they said. This is where the concept of managing your business out of a collective “digital brain” becomes so critical. That exciting new…

How to Create an Effective Ad Campaign for Your Business

by / ⠀Entrepreneurship Finding Customers / December 1, 2021
Running an effective ad campaign takes plenty of effort, which is why it might be wise to think about hiring a professional Google Ads agency.

When you’re a small business owner, there are many things you can do to promote your brand. Many start off by creating their own ad campaign from scratch. However, when operating on a tight budget, sometimes there isn’t much money left to spend on Google Ads. And Google Ads is exactly where you need to spend your money because, on average, it generates two dollars for every dollar…

Translate a CEO’s Story Using the Principles of Global Marketing Strategy

by / ⠀Entrepreneurship / November 19, 2021
When it comes to branding, storytelling is everything. The trick is to translate your CEO's story into something more widely accessible.

When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love stories because they help us understand ourselves and the rest of the world. With company leaders constantly being scrutinized, CEOs have to step up to the challenge of embodying their company’s brand. But does CEO branding matter? We know that if the…

Startups: 7 Tips for Hiring a Content Writer for Your Digital Marketing

by / ⠀Finding Customers Startup Advice / July 28, 2021
Hiring the right content writer can help you achieve the results you need for your digital marketing and your business. Here are seven tips.

Content writing is important for your digital marketing; hiring the right content writer will help draw the desired attention to your business. It follows that if you desire the right type of attention for your business — via digital marketing — it’s crucial that you hire a talented, capable content writer. Content writing is not as simple as some would think. It takes the right type of content…

Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers Startup Advice / July 8, 2021
Social platforms are a powerful tool, but a marketing plan that includes online, traditional, and social media works best for most businesses.

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

Finally, A Social Media Marketing Strategy That Doesn’t Suck

by / ⠀Startup Advice / March 12, 2021
Social Media Marketing Strategy like a chess game

What a wonderful time to be alive. Everything I could possibly stimulate my mind with is on that 6-inch screen. Good thing is, each of us feels this way. I mean, who isn’t a part of social media platforms these days, right?  For the first time in history, we’re all connected with each other in real-time. But ever since businesses have gotten into the social media landscape, it…

A Gritty Formula for Building an Online Audience (Where None Exists)

by / ⠀Entrepreneurship Startup Advice / December 10, 2020
How do you build an audience for a new website or startup? In this article, we share multiple methods for maximizing your online audience.

When you have an existing online audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy…

12

Pin It on Pinterest