It’s no secret that there are benefits to producing your own leadership podcast.
Whatever your field, you’ll see that having a regular podcast, even if only monthly, is another excellent way to help you grow your brand. You’ll do this by using other branches of creativity to market yourself and your ideas.
Below, we’ll touch on some aspects of creating your own leadership podcast and how they can help you out in the long run.
1. You can expand your influence with another creative outlet.
As a leader, you already have a lot on your plate in terms of managing people and ideas.
But by starting a podcast, you’re giving yourself another avenue to share your voice and reach a wider audience. Plus, it’s a great content creation device to market your personal brand.
If you’re able to produce high-quality episodes that offer valuable insights, you’ll find that your podcast can serve as a powerful marketing tool.
Podcast episodes are also a great way to connect with other leaders in your field. By having regular guests on your show, you can pick their brains and learn from their experiences. This can be an invaluable resource for you as you continue to grow and develop as a leader in your respective field.
It’s also worth noting that starting a podcast requires very little financial investment. All you really need is a decent microphone and some basic recording equipment. This makes it an excellent option for any leader who’s looking to get started in the world of content creation without breaking the bank.
2. You’ll have space to dig deep into niche leadership topics.
With radio, shows reach a broad, general audience on a general topic. However, with a podcast, you’re given a unique opportunity to really dig deep.
You can plunge into the depths of any given subject. Theoretically, you could take a leadership topic and expand that topic into literally dozens of episodes that focus on something very specific within that sub-topic.
Take dieting, for example. Your podcast could have health and wellness as its general topic, but you could have literally hundreds of episodes on diets alone — trends, fads, etc. — and each sub-topic could have several episodes of its own as well. For instance, you could have several episodes on the keto diet alone or intermittent fasting.
The point is that no matter what field you’re in, a podcast gives you the means to uncover details on any number of relevant topics. You have the freedom to go as deep as you want!
3. You can boost engagement with royalty-free music.
While you don’t need to include music in your podcast, it’s highly recommended and will certainly help to add another layer of engagement for your listeners.
Fortunately, there are now plenty of royalty-free music sites that offer royalty-free tracks that you can use in your episodes. This means that you can find high-quality tracks without having to worry about paying any recurring fees.
Including music in your podcast episodes can really help to set the tone and keep people engaged. After all, who doesn’t love a good beat?
You need to remember to choose music that fits the overall tone of your show. With a podcast about leadership topics, you may want to select music that is exciting, engaging, and upbeat. You’ll want to avoid music that’s too distracting or contrary in tone.
Whether it’s your podcast intro music, outro music, or just background music in general, you’ll find that royalty-free music sites like Soundstripe or Premium Beat offer all that you need for an affordable monthly subscription fee.
These sites provide music licensing for tens of thousands of music tracks (and sound effects) for you to use free of any royalties, so you can be sure that everything is legal and free from any copyright issues down the road. The best royalty-free music enhances your story without being too distracting.
4. Grow your brand with blog transcriptions.
Once you have your podcast started, the next natural step is to transcribe the audio into a blog post on your site. This gives you content diversity and more content to share with your growing audience.
You can share the transcriptions on your blog or website as an article. You can even break them down into smaller sections to use as social media posts. This is another easy way to give your followers more content without putting in too much extra work. Once you have your podcast episode recorded, the transcription process is relatively simple.
You can try a transcription service such as Rev.com, which starts at $1 per minute of audio, or you can transcribe the episodes yourself. If you’re going the DIY route, be sure to listen to the recording more than once. That way, you can get as accurate a transcription as possible.
Transcribing your podcast is a great strategy. It gives you more content to share and helps boost your SEO. It also gives you an opportunity to connect with your audience in a different way.
Once your episodes are recorded, it takes very little extra work to turn that audio content into additional written content for your listeners and readers. Let users post questions and comments about specific topics and you’ll find yourself at a great advantage.
The Bottom Line
Once you have solid topics, some decent audio equipment, and a little time, you’re all set.
You’ll find that podcasting is an excellent way to build your personal brand and share your leadership skills. It’s simply another great platform for sharing your ideas, stories, and insights with the world. It’s a fantastic way to connect with like-minded professionals.
If you’re looking for a way to take your leadership expertise to the next level, consider starting a podcast. It may take some extra effort to get everything just right.
However, you’ll find that taking a few extra steps such as concentrating on royalty-free music, transcription, and audience engagement will pay off. They’ll go a long way toward creating a new, exciting outlet for your leadership knowledge.