branding

What Are the Benefits of Online Reputation Management?

by Gaia Vezzoso / ⠀Career Advice• Entrepreneurship• Personal Branding / June 10, 2021

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

Marketing Materials That Made Our ’20 Best’ Graphic Design List

by Tina Lombardo / ⠀Finding Customers• Personal Branding / May 11, 2021

When you’re working on your marketing materials, good graphic design is a must. And when we say good, we don’t mean aesthetics alone. As content marketing is both science and art, the same approach should be taken to your graphic design. In this post, we’ve gathered the best marketing materials that successfully won the market and featured amazing graphics. Use these ideas as inspiration for your own marketing…

Benefits of Certifications for Membership Websites

by Kimberly Zhang / ⠀Finding Customers / April 20, 2021

Membership websites have regained some of their popularity in recent months and for good reason. Many people sought to make good use of their time while stuck at home during the pandemic. Membership organizations are a logical choice when it comes to developing new skills and expanding one’s network. However, on the other side of membership websites — operating the business in a profitable manner — a lot…

Finding Archetypes in the Wild to Inspire Your Brand

by Calli Varner / ⠀Blog / April 13, 2021

Archetypes are everywhere. Once you start noticing them, it can be difficult to stop. From familiar character types in movies to advertisements for your favorite brands, archetypes show up constantly. You might think that they’d be hard to spot, but they’re hiding in plain sight. All that’s required is that you take the time to focus when watching commercials or look at characters a little more closely. The…