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Funny Faces: Don’t Get Them When Meeting New People

by / ⠀Blog Career Advice / June 1, 2022

This article will discuss how to not get funny faces when meeting someone new. Become instantly memorable with new connections and stand out as yourself. Here is the story. The Story Last Summer I surveyed my Idea Lemon audience the following question, When you ask to meet someone for the first time (this could be a professional connection, a friendly encounter, or even a date) what do you…

Leadership Podcast: Four Reasons Why Your Business Needs One

by / ⠀Entrepreneurship Podcast / April 15, 2022
Many effective managers dismiss the idea of sharing their leadership skills via creating their own podcast. Nowadays, this is a mistake.

It’s no secret that there are benefits to producing your own leadership podcast. Whatever your field, you’ll see that having a regular podcast, even if only monthly, is another excellent way to help you grow your brand. You’ll do this by using other branches of creativity to market yourself and your ideas. Below, we’ll touch on some aspects of creating your own leadership podcast and how they can…

How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by / ⠀Finding Customers Personal Branding / March 22, 2022
Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by / ⠀Entrepreneurship Finding Customers / December 14, 2021
Getting ready to choose a business name? Read on for nine mistakes nearly every budding entrepreneur makes...and how you can avoid them.

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

5 Clever Ways to Expand Your Affiliate Marketing Skills

by / ⠀Career Advice Personal Branding / December 6, 2021
Those who've mastered the art of affiliate marketing often claim to be making a substantial amount while they're sleeping. You can, too.

Affiliate marketing has increased in popularity over the years. This product promotion method has a high earning potential, but only when done right. Those who’ve mastered the art of affiliate marketing claim to be making a substantial amount while they’re sleeping. If you’ve just started your journey as an affiliate, or if you’re wondering how to get good at it, consider the following tips to enhance your skills…

Why Brands Should Podcast: 10 Reasons to Start Prioritizing Them This Year

by / ⠀Entrepreneurship Finding Customers Personal Branding Podcast / June 21, 2021
Wondering why everyone has been talking about podcasts lately? It's because they’re the next big thing. Brands need to dive in to the fray.

Wondering why everyone has been talking about podcasts lately? It’s because they’re the next big thing. Podcasts are becoming the place where people go for information, to be entertained, and to unwind. If you’re interested in how you can leverage podcasts for your brand, keep reading. Podcasts have dramatically increased in popularity over the past couple of years. There are over 700,000 active podcasts, 29 million episodes, available…

What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice Entrepreneurship Personal Branding / June 10, 2021
Do you know how to create a solid first impression and the benefits of online reputation management? Start off with these tips and tactics.

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

Marketing Materials That Made Our ’20 Best’ Graphic Design List

by / ⠀Finding Customers Personal Branding / May 11, 2021
What are the best samples of marketing materials? How did they use graphic design for each? Learn more and take inspiration.

When you’re working on your marketing materials, good graphic design is a must. And when we say good, we don’t mean aesthetics alone. As content marketing is both science and art, the same approach should be taken to your graphic design.  In this post, we’ve gathered the best marketing materials that successfully won the market and featured amazing graphics. Use these ideas as inspiration for your own marketing…

Benefits of Certifications for Membership Websites

by / ⠀Finding Customers / April 20, 2021
Branded Certifications

Membership websites have regained some of their popularity in recent months and for good reason. Many people sought to make good use of their time while stuck at home during the pandemic. Membership organizations are a logical choice when it comes to developing new skills and expanding one’s network. However, on the other side of membership websites — operating the business in a profitable manner — a lot…

Finding Archetypes in the Wild to Inspire Your Brand

by / ⠀Blog / April 13, 2021
Film Noir Archetype

Archetypes are everywhere. Once you start noticing them, it can be difficult to stop. From familiar character types in movies to advertisements for your favorite brands, archetypes show up constantly. You might think that they’d be hard to spot, but they’re hiding in plain sight. All that’s required is that you take the time to focus when watching commercials or look at characters a little more closely. The…

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