Companies are now changing how they present their brand to consumers, and utilizing corporate video to relate to their audience.…
Perhaps you can employ color to boost your brand's visual identity and set your business apart from the competition.…
You invest in your marketing to promote your brand and acquire customers, yet all of that can be undone by a bad customer service experience. …
Startup Branding Cheat Sheet: Create a Brand Image That Resonates with Your Audience
by / ⠀Startup Advice / August 17, 2020
Here’s a one-hour cheat sheet that will teach you how to understand the vision of your business and create a brand image that resonates with your audience. …
Are Your Customers Happy? How Online Reviews Can Make or Break Your Business
by / ⠀Startup Advice / June 18, 2020
To build a strong reputation, you need positive reviews that reflect not only happy customers, but also a willingness to address concerns.…
Honing your ability to engage customers at a meaningful level is a skill that will benefit your business (and career) for years to come.…
JetBlue hit major turbulence in 2007, when an enormous ice storm forced flight cancellations across the East Coast. Surely the airline couldn’t be blamed for this “act of God,” right? Wrong. While its competitors canceled flights promptly so their customers could wait out the delay comfortably at home, JetBlue dragged its feet. This resulted in passengers sitting on the tarmac for hours and snarled operations that lasted nearly…
By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences between the people they meet online and the people they meet in person.…
Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change and change involves risk, stepping from the known to the unknown,” Shinn famously…
It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…