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branding

The Art of StorytELLING

by / ⠀Entrepreneurship Podcast / June 19, 2015

In 2009, Joshua Glenn and Rob Walker decided to put a price on storytelling. The pair would buy “junk” worth little to nothing and then re-sell it for 300 times its original value. All the proceeds were donated to charity. Why did they do this? Simply put, making a killer profit wasn’t their point. I believe the point was to reveal the value of StorytELLING in the process…

Epic Measures of Entrepreneurship: Isha Edwards Interview

by / ⠀Entrepreneur Interviews Entrepreneurship / December 9, 2014

Hiscox Courageous Entrepreneur Interview Series This is part one of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. It takes courage to be the founder of a business. It also often…

On Friday, I Quit Google. Here’s Why

by / ⠀Entrepreneurship / October 7, 2014

This isn’t the first time I quit my job, but it will be the last. Honestly, saying goodbye to Google was supposed to happen a year ago.  And six months before that. If you ask my friends, they’ll tell you that I’m kidding myself and Google is too good to let go. They’re right, but I promise you that this is it. On October 3rd I quit. Is…

Want to Stand Out? Create an Invisible Solution

by / ⠀Entrepreneurship / September 30, 2014

When it first started, real-estate platform Commissions Inc faced a problem many tech companies have: The team needed a cloud-based email delivery system with powerful insights into deliverability. It also needed a solution that would scale easily as the company grew. Commissions Inc needed an invisible solution. It found SendGrid — a company you’ve probably never heard of — that provides enterprise-level email support for huge companies all…

Personal PR is about Leadership, not Grandstanding

by / ⠀Entrepreneurship Personal Branding / May 24, 2014

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The truth is that understanding who you are and how to communicate that ‘brand’…

Why Facebook Unlikes Mean You’re on the Right Track

by / ⠀Entrepreneurship / May 5, 2014

  When I first started my business, I would take anything I could get. I wanted any customers that would work with me, I wanted plenty of speaking opportunities, and I wanted a lot of social media attention. But a funny thing happened. The further along I went in my business, the more I actually repelled people, rather than attracted them. People would tell me within two minutes…

Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

by / ⠀Entrepreneurship / April 7, 2014

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and values actually connected to what we did on a daily basis. Many companies face this challenge to apply their guiding principles on a practical level. I didn’t think we had a well-defined…

The Ingredients To Successful Sales And Marketing For Start Up Brands

by / ⠀Entrepreneurship / December 15, 2013

  As a young entrepreneur or professional with a small business you may be thinking how exactly will I be able to compete with the big leading brands out in the market and the answer comes down to a number of things. Firstly, being a success and surviving against competitors involves taking a lot of risks, being motivated and selecting the right ingredients for marketing your brand and…

Take The Stress Out Of Promoting Your Brand

by / ⠀Entrepreneurship Personal Branding / October 16, 2013

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I start? “What do I say?” or “What should I do next?” then don’t…

3 Reasons to Create a Parallel Brand

by / ⠀Entrepreneurship Personal Branding / October 1, 2013

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small business owner creates a personal brand that is distinct from, but works in…

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