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branding

3 Reasons to Create a Parallel Brand

by / ⠀Entrepreneurship Personal Branding / October 1, 2013

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small business owner creates a personal brand that is distinct from, but works in…

Captivate Customers With a Corporate Video

by / ⠀Entrepreneurship Finding Customers Startup Advice / September 2, 2013

  This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effective medium for entrepreneurs to expand their sales and device a highly specialized clip for a targeted sales program. Video content can either be self-generated internally or it can be outsourced to a corporate video…

How I Utilized PPC Ads To Get Job Interviews

by / ⠀Career Advice Entrepreneurship / August 25, 2013

One of the reasons why this company interviewed me was because I got a little creative in marketing myself. Remember, they are a cutting edge technology company and I really wanted to interview with them. I first created a resume website where I wrote a cover letter, linked to my resume, and listed my contact information. If this step seems daunting to you, I recommend learning how to…

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

by / ⠀Entrepreneurship Finding Customers / August 17, 2013

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…

6 Sites That Will Transform Your Brand

by / ⠀Entrepreneurship / June 29, 2013

Everywhere I look online I see articles, videos, and blog posts about “personal branding”. It is especially relevant to me, as a recent graduate and young professional entering an uncertain job market, and an ever-changing global workplace As Millenials, we will be entrusted to do more with less, and our careers can no longer be simply linear. We need to begin crafting our own voices and brands, so…

Who Else Has Fallen For These 3 Branding Myths?

by / ⠀Startup Advice / May 11, 2013

Most of us learn early on that building a brand is hard. Unfortunately, it’s also a crucial part of any successful startup business. While there are plenty of great articles are out there about how to build a brand, there’s also a lot of misinformation. I certainly don’t claim to be a branding master, but I’ve got a few successful startups under my belt and I’d like to…

Ready to Step It Up? Branding Lessons From Justin Bieber

by / ⠀Startup Advice / May 2, 2013

I will admit: I find Justin Bieber motivational. Beyond the very American “rags-to-riches” story that we already know about Justin and his family, the amount of loyalty his fans have to his brand is what every business owner wants. Don’t deny it, you know it’s true. As a new business owner, you probably have a load of ideas and talent. If you aren’t sharing them with the world,…

Tell Your Story, Sell Your Brand

by / ⠀Startup Advice / April 16, 2013

Think about the best books you have ever read, or the best speeches you have ever heard. What did they have in common? In all likelihood, they were presented to you by great storytellers. And what separates bad books from good or boring speeches from the enthralling also sets the best companies apart from the rest. The greatest of companies are also great storytellers. Tom’s Shoes has gained…

Reasons to Rebrand: The Perks of a Clean Slate

by / ⠀Personal Branding Startup Advice / March 18, 2013

A fresh start. A new beginning. Tabula rasa. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them. And you know what? Your brand feels the same way. A living, breathing being with a life of its own, your brand — like a person — needs to adapt to survive (and, hopefully, thrive).…

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