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branding

Why Laser Focus Leads to Success

by / ⠀Personal Branding Startup Advice / January 30, 2012

In 2010, Google’s Eric Schmidt said that we are creating as much information now in two days now as we did from the dawn of man through 2003. Let’s also consider the fact that man has been around for about 200,000 years. This means that every two days, we produce over 200,000 years of data. Incredible. Chances are that statistic has gotten even mind blowing 2 years later.…

4 Things You NEED to Do in 2012

by / ⠀Startup Advice / January 21, 2012

As other articles on Under30CEO.com focus on how to build your business and live your dream in 2012, this article takes a look at what needs to go on behind the scenes in order for things to go according to plan. Building a company with staying power requires proactive measures to make sure the company’s relationships are formalized and its assets are protected. This article takes a look…

Brands in the 2012 BCS Championship

by / ⠀Startup Advice / January 12, 2012

Alabama’s dominance in the BCS title game means more than just a national championship. Undoubtedly, merchandise sales, sponsorship and endorsement opportunities and other income opportunities will be on the rise as a result of the Crimson Tide’s dismantling of their conference rival. Of course, as conference champions and perennial title contenders, I’m sure LSU has no shortage of demand for affiliations with the Bayou Bengal brand as well.…

New Year’s Resolutions for Developing a Strong Brand Presence in 2012

by / ⠀Startup Advice / January 5, 2012

New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build a strong brand presence — brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. This article focuses on the legal side of branding. This behind-the-scenes grunt work makes…

Top 5 Trademark Disputes of 2011

by / ⠀Startup Advice / December 16, 2011

The year 2011 saw several interesting brand disputes come and go. From Twitter protecting its “Tweet”  trademark to Christian Louboutin potentially losing its bid to prevent other designers from creating red-soled shoes, these cases provided several important bits of insight for business owners and entrepreneurs. 1. Twitter vs. Twittad In October 2011, Twitter made headlines for settling its long-standing dispute with Twittad and finally putting itself in line to…

Choosing a New Trademark without Getting Into Trouble

by / ⠀Startup Advice / December 8, 2011

When choosing a new brand name or logo, entrepreneurs have a tendency to focus on the creative end, and then plow ahead without contemplating the potential ramifications of their actions. This is understandable—the brand is the public face of what you’ve determined to be the next great thing. You’ve got a poignant or creative or provocative brand, and you’re ready to run with it—let the people know what…

Brand Matters: Trademarks 101 – The Legal Side of Branding

by / ⠀Startup Advice / December 5, 2011

In my last post I discussed some of the key considerations for preparing to submit a trademark registration application to the USPTO. In this article we take a step back, and clarify what exactly can (and cannot) be protected as a trademark. What is a Trademark? In broad terms, a “trademark” is the market identify of a business, product or service. As such, trademarks can generally be summarized…

Keeping your Internet Marketing Investment Alive with Branding

by / ⠀Finding Customers Startup Advice / December 2, 2011

  You have probably noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exists more than ten competitors in providing air travel services for travelers both inside and outside the United States. How will you distinguish one competitor from another competitor? That is where branding…

Tips for Promoting Your Brand Using Social Media

by / ⠀Finding Customers Startup Advice / June 7, 2011

Picture thousands of people all over the world speaking well about your brand and recommending it to their followers, fans, connections and friends. As long as you are willing to invest time in communicating with consumers online, this can become reality. If you have not already, you should create a social media profile for your business. The ideal places to begin are Twitter, LinkedIn and Facebook. As you…

Build a Brand: The Single Most Important Thing You Can Do With Your Business

by / ⠀Finding Customers Startup Advice / March 6, 2011

In our consumer driven, flat and hyper-competitive world, there are plenty of companies out there supplying every possible kind of product/service to a market hungry for more. However, while it is true that most of these companies will profit accordingly, it is the ones that create a brand, and develop a loyal group of clients, that will catapult their revenues toward the upper echelon of the bell curve.…

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