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Interview: How Shira Lazar Became a “Media Empress”

by / ⠀Entrepreneur Interviews / March 29, 2010

Shira Lazar has become a media empress in only a few years because of her passion and work ethic in the media industry. She has interviewed people like Pete Cashmore, Penelope Cruz, Snoop Dogg, Michael Arrington and many more in the music, movie and her personal favorite the tech industry. Shira has her own blog on CBSNews called “On The Scene With Shira”. She is passionate about merging…

How to Create a Rockstar Online Presence

by / ⠀Personal Branding Startup Advice / September 3, 2009

Celebrities, rockstars, athletes, leaders, politicians and all types of figure-heads have been building their brands to promote themselves and their expertise for years.  Today we all have the opportunity to create killer personal brands for ourselves that will accelerate our success and bring exposure to our work.  If you want to be known as a leader in your field, and have a voice of authority now is the…

Leveraging 7 Types of Social Media for Branding

by / ⠀Personal Branding Startup Advice / August 28, 2009

It is impossible to ignore the power of social media. Everyday it is integrated more and more into the marketing of businesses – both small and large. Even brick and mortar business can take advantage of this by focusing on a specific region. However don’t bother if you will just “join”, you need to be active in order to see the results. Building relationships and trust takes time.…

Starting a Brand? Grow your Community

by / ⠀Finding Customers Startup Advice / July 28, 2009

Building your brand means growing consumers dedicated to the success of your company; people who have a vested interest in your products and services.  These are your evangelists, your biggest fans, your mavens.  If you want people to shout from the rooftops about your company you’ll have to start forming community. Look at Harley riders, Mac geeks and the Red Sox–people are absolutely obsessed.  They have meetups, wait…

Starting a Brand? Tell Your Story

by / ⠀Finding Customers Startup Advice / July 27, 2009

Building a brand is all about getting the word out.  It doesn’t matter if you have the most fabulous product or service if nobody knows about it.  If you want more people to hear about your company you need to start telling you story as often as possible.  Make your story compelling enough and people might just tell their friends. Start with a Problem Great companies solve a…

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