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branding

How to Take the Rebrand Plunge

by / ⠀Personal Branding Startup Advice / March 12, 2013

Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a dive. There’s a shock at first, but then you emerge, alive and empowered. During a rebrand you completely redefine the image and message your brand sends to the world. Rebranding is a vital part…

Why Good Design Matters

by / ⠀Startup Advice / December 18, 2012

Humans experience the world with their eyes before they engage any other sense. Before your tagline or testimonials have been read, your logo, website, and marketing materials have all been evaluated. It is for this reason alone that first impressions can often make or break the acquisition of a new customer or client and why you must remove design and branding from the back burner. Consumers tend to…

Why Branding Your Business Can’t Wait A Second Longer

by / ⠀Startup Advice / December 14, 2012

As consumers connect with hundreds of business on a daily basis, impactful branding is more important than ever before. Dollar for dollar, your branding is potentially the best investment you could make in your business. Here’s why: Your brand is how your business presents itself to the world. It is expressed through naming, logo design, website design and experience, social media presence, and how you communicate and connect…

Launching a New Business? Branding 101 Q&A with Ray Hirschman

by / ⠀Startup Advice / July 28, 2012

Startup newbies, don’t despair, you can brand on a shoestring.  Award winning Creative Director Ray Hirschman explains the nuts and bolts of branding in this Q & A. At what stage does a startup need to think about branding itself? Think about branding right away. If you are doing a startup, you have to know what benefit your product or service offers and develop a strategy that allows…

Are You Falling Into the The Pit of Mediocrity?

by / ⠀Personal Branding Startup Advice / May 17, 2012

  We hear about the extraordinary. We share the extraordinary. We hear about the nasty mung of awful. We share horror stories of said nasty mung. That’s the thing about extremes: for better and for worse, they get covered. And even when a company stinks up the place, it usually gets at least one chance to make good – and that chance, if taken advantage of, tends to…

5 Tips to Be Smart About Trademark Selection

by / ⠀Startup Advice / February 28, 2012

With new startups starting up on a daily (if not hourly) basis, it is becoming more important now than ever to adopt a trademark that works to immediately distinguish your business from its competitors in the marketplace. Not only that, but you also must be careful to avoid adopting a trademark that infringes on someone else’s pre-existing trademark rights. Here are five tips for being smart about selecting…

Lessons in Trademark Protection from Beyoncé and Jay-Z

by / ⠀Personal Branding Startup Advice / February 14, 2012

Celebrity babies are big business, there’s no question about that. This, coupled with Jay-Z’s demonstrated business acumen, makes it no surprise that Hova and Beyoncé filed just a few weeks ago to register “Blue Ivy Carter” as a trademark with the United States Patent and Trademark Office (USPTO). This would be enough to make headlines in itself this day in age. However, there are several important underlying facts…

Why You Can’t Say “Super Bowl” (But I Can)

by / ⠀Startup Advice / February 5, 2012

Usually this time of year you’ll see at least one or two stories about the big bad NFL supposedly overreaching to enforce its trademark rights in the term “Super Bowl”. The typical story goes something like this: Jack’s Retail Outlet was shocked and dismayed when it received a cease-and-desist letter from the NFL demanding that it stop referring to its “Super Bowl Special” for discounted athletic wear. While…

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