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Growth and Profitability: 4 Tips to Give Both a Boost

by / ⠀Career Advice• Entrepreneurship / June 23, 2021

Growth and profitability aren’t nearly as mysterious as many believe. The key, as many will tell you, is to work smarter, not harder. Running a business is an exhilarating and exciting endeavor, but it also comes bundled with its challenges. Ensuring your company is constantly growing and expanding is certainly one of the key challenges for any business owner. In many cases, business growth can seem painfully slow.…

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E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

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Referral Programs: Why Your Online Business Needs One and How to Set One Up

by / ⠀Entrepreneurship• Finding Customers / June 17, 2021

Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…

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Niche Entrepreneurs: Important Steps to Becoming a Highly Sought Expert

by / ⠀Career Advice• Entrepreneurship / June 15, 2021

Aspiring entrepreneurs are well-advised to focus the lion’s share of their attention on becoming a reliable, consistent expert in a specific niche. If you dream of scaling the lofty heights of entrepreneurship, it’s also imperative that you start as soon as possible. The longer you take to get started, the further behind you’ll fall in the race to be first to market. Fortunately, there are practical steps you…

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Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship• Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

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Modernizing Your Business in 2021

by / ⠀Entrepreneurship• Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

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Buying Your First Rental Property: 7 Tips to Reduce Anxiety

by / ⠀Entrepreneurship• Funding / May 26, 2021

Buying your first rental property is both exciting (in a good way) and somewhat daunting. Many people want to get involved in real estate investing but don’t know where to start. Oftentimes potential investors are scared away by the responsibilities they know come with property management. However, there are a number of solutions available if you’ve been thinking about dipping your toe into real estate. For example, you…

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Cultivating Innovation in a New Era: Post-Pandemic Leadership

by / ⠀Entrepreneurship• Startup Advice / May 24, 2021

Ever since the recent pandemic disrupted our lives and workplaces worldwide, cultivating innovation has gotten decidedly trickier. Senior managers and executives have had to shoulder and ultimately adapt to unexpected changes to workplace normality, operations, and career progress more than any other time in recent history. The business environment has always been difficult to predict, let alone during a period of pandemic uncertainty. The good news? Advances in…

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Passive Income Ideas for Small Business Owners

by / ⠀Startup Advice / May 20, 2021

Passive income offers investors a way to make money without putting in a lot of work. Creating a couple of passive-income pipelines can help small business owners ensure that their company survives difficult times. Many people confuse passive income with get-rich-quick schemes, but almost every passive income source will require some investment up front. Your investment might be time, skilled labor, artistic endeavor, money, or some combination of…

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