6 Ways to Use Name Reservation to Position Your Brand Online

by / ⠀Startup Advice / November 29, 2012

In the brick-and-mortar world, individuals and companies are investing a lot of time and money generating the best name and brand for their businesses. In the online world, it’s just as important to reserve a name for your product, brand, and/or business. This requires research, co-ordination, registration and documentation skills, and sometimes a bit of luck, too. Business leaders should continuously devote time and effort to reserving names…

How to Create a Media List for Free

by / ⠀Startup Advice / November 29, 2012

In my last post, I talked about how to create a public relations campaign on a shoestring budget. For this post, I’d like to provide insight on how to create a media list for free. I am a Publicist and when I first started my company, The NetworkFAM, I knew that I would need excellent media contacts in order to land press coverage for my clients. Since I…

7 Ways to Grow on LinkedIn

by / ⠀Personal Branding Startup Advice / August 26, 2012

LinkedIn is a massive social networking tool; it is the Facebook for professionals. On LinkedIn you can create a professional profile, connect with colleagues, friends, associates and even potential employers and employees. It’s an excellent way to find a professional niche, discover new audiences, join groups, generate ideas and explore new opportunities. With so many users on LinkedIn, it can be quite a daunting task attempting to stand…

Top Tips for using LinkedIn, Facebook and Twitter for Business

by / ⠀Finding Customers Startup Advice / August 9, 2012

With the global economy as it is, new methods of social marketing are becoming well known, with many new businesses and marketing companies embracing it as a way to spread the word in a more reliable, consistent, and cost-effective way. While older values such as trust are just as important as always, newer trends in digital marketing are appearing, allowing small businesses more opportunity to stand out from…

Relationship Building 101: The LinkedIn Way

by / ⠀Startup Advice / August 4, 2012

  Create meaningful relationships or die. Bold statement isn’t it? Think about it, the lifeblood of any entrepreneur, CEO, or person is the ability to create meaningful long lasting relationships. There’s an emphasis on long lasting relationships for this reason. If you’re in it for short term gain, you’ll fall flat on your face. Don’t believe that? You’re not ready to succeed. If you read the “Why Social…

How to Use LinkedIn Effectively for Small Businesses

by / ⠀Finding Customers Startup Advice / July 6, 2012

The term social media seems to be the latest greatest buzz word in the world of internet marketing.  If you’re new to the ways of the web, learning the complex techniques of effective internet marketing, SEO and involving yourself in the ‘conversation’, can be daunting to say the least.  Social media marketing is an occupation in itself and often seems to be a law unto itself.  For new…

How to Brand Your Business on LinkedIn – Part 1

by / ⠀Startup Advice / May 19, 2012

When you look for tools to create awareness for your business sometimes it is the free ones that often get overlooked. The following tips will help you create a better presence on Linkedin. Company Profile When creating a company profile give a specific rundown of your offerings, purpose and company mission statement. Create Your Own Group LinkedIn Groups Are Virtual Trade Show Breakout Rooms The power of LinkedIn…

Pro Football Player Turned LinkedIn Expert with Lewis Howes

by / ⠀Entrepreneur Interviews / February 11, 2010

Lewis Howes is 26 and has already been featured in things like ESPN and Fast Company because of his expertise with LinkedIn. Lewis graduated Principia College in 2005 but not before spending some time at both Southwest Minnesota State University and Capital University.  He had never looked past playing pro football until a career ending injury made him look to other options leading him to LinkedIn… What is…

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