Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out. I could easily make any CEO, celebrity or celebrated author look and sound brilliant in traditional media. As long as clients didn’t do anything horrifically embarrassing between board meetings, movie premieres and book releases, I made certain their reputations — and monetary worth — held up. Social media turned personal branding…
There is no doubt that Apple has been one of the most successful businesses of the entire century. In addition to its millions of fans, one other testament to its popularity is the sheer number of copycat products that have been developed over the years. In fact, some would say that based upon history, Microsoft itself owes its famous operating system to Apple. However, it hasn’t always been…