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marketing strategy

Improving Reporting and Analysis Techniques with Data Strategies

by / ⠀Entrepreneurship Startup Advice / June 7, 2022
The business world is ruled by numbers, so data analytics and analysis are extremely vital to the success of your next business strategy.

The business world is ruled by numbers. As a result, understating these numbers can grossly affect the heights to which a business could go. A carefully constructed data strategy can help business owners avoid this common mistake. Whether you are an industry giant like Apple or Samsung, or a startup with limited resources, data analytics and analysis are extremely vital to the success of your next business strategy.…

What is the Law of Reciprocity, and How to Use It for Your Sales Strategy

by / ⠀Career Advice / June 7, 2022
sales strategy

Multiple ways exist to make a sale. In fact, various strategies and methods from past decades continue to be used today because they work so well. One of these is called the law of reciprocity. The law of reciprocity is the principle of when someone has helped you out before, you return the favor. Using it in the sales process adds authenticity to establishing connections and relationships with…

How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by / ⠀Finding Customers Personal Branding / March 22, 2022
Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

What Makes a Successful Online Marketing Strategy?

by / ⠀Entrepreneurship / November 17, 2021
An online marketing strategy is a plan of action designed to attain specific goals. Every successful plan features four major components.

According to DataReportal, six out of ten people worldwide depend on the internet for information. Their 2021 report shows that more than 60% of the global population is now online. These statistics demonstrate that growing an online presence is essential, which means that creating a marketing strategy is a must for any modern business. This strategy is vital for driving traffic to your page, gain leads to be…

5 Newer Marketing Strategies You Should Be Aware Of

by / ⠀Finding Customers / July 23, 2021
Businesses must constantly improve their marketing strategies to stay ahead of the competition. Here are five newer trends to keep in mind.

Marketing strategies play a critical role in the success of any company. With the help of effective marketing, it’s simple to fuel growth, keep your business afloat, and increase profits. However, obtaining new clients and maintaining them can be difficult for many companies. Therefore, businesses must constantly improve their marketing strategies to stay ahead of the competition and grow. As a business, you need to be aware of…

4 Guidelines to Finding the Right Small Business Marketing Strategy

by / ⠀Entrepreneurship Startup Advice / July 13, 2021
Small business marketing strategies are vital for staying afloat in our online era, but how do you go about sifting through all the options?

Marketing in our online era is a dynamic and ever-evolving landscape. Choosing the right small business marketing strategy can help you introduce your products and services to the public through digital influencers, promotions, advertisements, and the like. There’s no shortage of options…the problem is finding the ones that will work best for you. What’s the best approach to a small business marketing strategy? Your marketing strategy is a…

Targeting Homeowners on Facebook: Pointers on Overall Strategy

by / ⠀Career Advice Finding Customers / June 11, 2021
Founded for students only, today you'd be hard-pressed to find anyone who does not use Facebook, but targeting homeowners here can be tricky.

Targeting homeowners on social media can prove to be something of a formidable task. Which platform? What time of day? Why are homeowners typically on social media in the first place? Despite plenty of negative news coverage, Facebook is still a widely used platform. Almost everyone you want to reach uses it, even if only occasionally. All around the world, it’s becoming quite rare to find someone who…

5 Local Marketing Tips for Small Businesses

by / ⠀Entrepreneurship Startup Advice / January 22, 2021
These five local marketing tips will help you scale relevant traffic and customers to your local retail business. Click here for more detail!

Small businesses often bite off more than they can chew. The internet does do a pretty good job of tearing down geographical borders around markets. However, there’s still something to be said for starting small and local — then expanding. This requires a targeted local marketing strategy. What is Local Marketing? As the term insinuates, local marketing is a marketing strategy that emphasizes a specific geographical market of…

7 Deadly Social Media Sins That Will Kill Your Personal Brand

by / ⠀Entrepreneurship Personal Branding / February 25, 2014

 Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out.  I could easily make any CEO, celebrity or celebrated author look and sound brilliant in traditional media.  As long as clients didn’t do anything horrifically embarrassing between board meetings, movie premieres and book releases, I made certain their reputations — and monetary worth — held up. Social media turned personal branding…

3 Marketing Strategies We Can Learn From Apple

by / ⠀Startup Advice / May 15, 2013

There is no doubt that Apple has been one of the most successful businesses of the entire century. In addition to its millions of fans, one other testament to its popularity is the sheer number of copycat products that have been developed over the years. In fact, some would say that based upon history, Microsoft itself owes its famous operating system to Apple. However, it hasn’t always been…

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