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Deconstructing the Perfect PR Pitch

by / ⠀Entrepreneurship Personal Branding / November 18, 2014

Pitching stories to journalists is a lot like asking someone to dance : If you approach things with confidence and don’t come on too strong, you might just get to strut your stuff. Walk up stuttering your words, delivering some cheesy, transparent line, or laying it on thick like molasses, and the chances are, you’ll be spending a lot of time by yourself at the bar. Of course,…

Personal PR is about Leadership, not Grandstanding

by / ⠀Entrepreneurship Personal Branding / May 24, 2014

Recently, Forbes published an article discussing why personal branding is vital to leadership development. The article contradicted the idea or stereotype that those who focus substantial time building their own reputations are really just self-absorbed brownnosers. Although this may be the case for some individuals, in general, nothing could be further from the truth. The truth is that understanding who you are and how to communicate that ‘brand’…

Public Relations- Will they work for your startup?

by / ⠀Entrepreneurship Startup Advice / April 1, 2014

  Are you unaware about the role of Public Relations in strengthening a business enterprise? Are you unsure whether Public Relations ( PR ) would suit your start-up? If you’ve answered a “Yes” for both the above questions then you’ve landed on the right post. Keep on reading to find how PR can solve all your business promotional problems instantly. After paying heed to the ever-growing online business…

6 Necessary Steps for Hiring a PR Firm

by / ⠀Entrepreneurship Personal Branding Startup Advice / February 24, 2014

It’s no secret that PR has left entrepreneurs and brands wanting more in terms of execution and results over the years. However, whether you’re a budding young entrepreneur or the CEO of a Fortune 500 company, the idea of nabbing press coverage, online visibility, and a platform of influence is not only appealing but necessary for developing trust, credibility, and authority with potential clients. To boost your chances…

5 Business Owners Who Should Have Kept Their Mouth Shut

by / ⠀Entrepreneurship / February 10, 2014

CEOs are undoubtedly smart people. They wouldn’t have reached the privileged positions they find themselves in if they weren’t. However, while they are smart, they’re also human, and prone to making costly errors and PR gaffes (which they live to regret). Some of them, along with earning a spot on the wall of shame, have even had phrases coined after them. One example is “pulling a Ratner.” This…

5 Proven Steps to Get People to Write About Your Company

by / ⠀Entrepreneurship / October 31, 2013

Let me ask you a question. Who was the first to fly? The Wright Brothers? Wrong. That’s what the history book says. In fact, it’s Gustave Whitehead. So why did the Wright Brothers go down as the fathers of modern aviation, when clearly, another man beat them by 2 whole years? Simple. The Wright Brothers had the power of press behind them. It’s not who go there first. It’s about who…

8 Websites To Submit Your Startup To For Free Publicity

by / ⠀Entrepreneurship Finding Customers / August 3, 2013

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are already being bombarded with pitches. Therefore, a great way to get that traction is to get in touch with those blogs that simply love covering exciting new companies. Awesome concepts can go viral which…

How to Be a Siren and Capture the Press

by / ⠀Entrepreneurship Finding Customers Startup Advice / July 11, 2013

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, you can lure the press in by applying the lessons learned from these…

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