In recent months I launched a company which received coverage on TechCrunch, The Financial Times, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, and in order to do so we are going to reverse-engineer what I did. This comes from my experience as a writer for VentureBeat.com, as a founder of multiple startups, and as…
Every entrepreneur wants to draw attention to their business. A successful public relations campaign means that they will generate more exposure for their products and create a stronger brand for their business. Unfortunately, increased exposure can be a double edged sword when something negative comes out. The popularity of social media means that negative news stories can spread much faster. Every major corporation has faced a public relations…
Do you want to reach a broader audience? If you answered yes, you must make an effort to expand your reach. As the recession recedes and consumers spend, you need to look for a way to expand your business by diversifying your client base and targeting an audience you may have never targeted in the past. If you do not have a plan of attack as of yet,…
Almost everyone can think of a moment where they knew their life was about to change. For me, my moment was right before my 20th birthday in the summer of 2011 at my internship at the Make-A-Wish Foundation… Every day I got to wake up and grant the wishes of children with life-threatening illnesses. I took day trips to visit the wish kids at their houses and bring…
Tia and Tamara have literally grown up before our eyes. Although they are best known as the dynamic duo on Sister, Sister, they recently let America into their lives as wives, mothers, friends and, of course, sisters on their recent documentary series on the Style Network. If you follow the show, you’ve noticed that these child stars turned adult stars offer subliminal advice to rising entrepreneurs. Be fearless During…
In recent months, I launched a company which received coverage on TechCrunch, the BBC, and over 25+ other publications. The goal of this series is to teach you how to do the same, and in order to do so we are going to reverse-engineer what I did. This comes from my experience as a writer for VentureBeat.com, as a founder of multiple startups, and as a marketing consultant.…
In my last post, I talked about how to create a public relations campaign on a shoestring budget. For this post, I’d like to provide insight on how to create a media list for free. I am a Publicist and when I first started my company, The NetworkFAM, I knew that I would need excellent media contacts in order to land press coverage for my clients. Since I…
8 Ways to Get Press Coverage for Your Fresh Startup
by / ⠀Finding Customers• Startup Advice / August 2, 2012Business plan excerpt from #anystartup: “The press will love us. We’ll get on TechCrunch or WSJ and get thousands of users in one day!” While we passionate founders believe the press can’t wait to write about our baby, the reality is pretty bleak. The birth of yet another new startup is hardly earth-shattering news, and reporters get inundated by pitches every hour that are all equally ignored. Of…
15 Unique and Inexpensive Ideas to Promote Your First Product
by / ⠀Finding Customers• Startup Advice / June 5, 2012Q. What are some unique and inexpensive ideas for getting more exposure for your first product? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship, and resources that support each stage of their business’s development and growth. A.…
When it comes to public relations Dale Beaumont knows more than a thing or two about what is required to get the media’s attention. He has generated over $5 million worth of free media for his clients, earned the title ‘Australia’s Most Prolific Author’ by publishing 11 books within a single year and been featured in over 100 on and off line media publications. Dale’s approach to public…
