Five Unconventional Tips to Broaden Your Client Base

by / ⠀Startup Advice / April 9, 2013

Do you want to reach a broader audience? If you answered yes, you must make an effort to expand your reach. As the recession recedes and consumers spend, you need to look for a way to expand your business by diversifying your client base and targeting an audience you may have never targeted in the past. If you do not have a plan of attack as of yet, here are 5 unconventional tips to keep in mind so that you can drive transactions and attract new clientele.

1. PR Efforts

If the media is talking about you, you can connect with customers who have never even heard of your brand. PR is like free advertising. If you are planning a new product launch, a sale, a special event, or you will be renting a booth in a trade show, put your PR manager to work and get the press releases sent so that you can capture media attention.

2. Turn Your Virtual Prospects Into Real Customers

Social networking has become increasingly popular in the field of marketing. If you are using your social networking profiles to connect with a widespread audience, find unconventional ways to turn these prospects into customers who physically visit your office or your store. Have a competition where the first person to enter the store saying they love your products will receive a gift card. You can think of several different competitions and have different incentives.

3. Get to Know About the Competition

The competition’s reputation can truly affect your ability to broaden your client base. If you have a list of current customers, get to know what these customers like and dislike about your products and services by investing in customer feedback email surveys.

See also  How To Win At Networking and Influence Sales

4. Network With Other Professionals

If you join a professional networking group, you and other professionals in other industries can help make referrals to one another. The referrals you receive may help you start focusing on a new niche that you never thought of targeting. This is another way that social networking can be used to your advantage.

5. Establish Yourself as an Expert in the Industry

If you want to diversify your customer base, the Internet is the best place to start. You need an optimized page and a way to show your customers that you are an honest expert. You can do this by writing articles, posting these articles to directories, and you will drive traffic to your website. A strong website with a nice layout is key to success in modern business. Additionally you can network with other businesses on their websites for a mutual benefit.

One of the biggest challenges you will face in business is expansion. Work to diversify your client base by expanding your sights and by coming up with unconventional strategies that will work. Make certain to document your successful strategies for use in the future.

Madyson Grant is a small business owner who is currently blogging on additional ways to reach out to new customers.

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.


Get Funded Faster!

Proven Pitch Deck

Signup for our newsletter to get access to our proven pitch deck template.