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7 PR Tips for Entrepreneurs Young and Old

by / ⠀Finding Customers Startup Advice / February 14, 2011

For first-time entrepreneurs, or even seasoned entrepreneurs who are looking to dabble with PR themselves, here are a few important tips to note to make sure you’re heading in the right direction and that you’re not being marked as a spammer of any sort, or even getting blacklisted (that’s the last thing you want). 1. Don’t Copy and Paste Your Pitch. Personalize, Always While I won’t repeat what…

Top 7 Websites to Submit Your Startup Company to for Free Publicity

by / ⠀Finding Customers Startup Advice / December 19, 2010

Entrepreneurs are always looking for an easy way to make a big PR splash.  If you are a local business that only serves a specific geographic area, then your local newspaper is still probably your best option for some free publicity.  On the other hand, if you offer a product or service that is available in multiple locations or via the Internet, then you must consider the following…

Hold The Press! PR Tactics That Don’t Rely On the Media

by / ⠀Finding Customers Startup Advice / December 8, 2010

Many people think of PR as getting your product or service mentioned in a particular publication, and while this should be a large part of any PR strategy, there are many other tactics which can be equally effective at increasing awareness of your products/services and generating a favorable impression of your company. Below are just a few ways that you can influence the way people think about your…

Take 10 Minutes a Day and Do Your Own Public Relations, Here’s How

by / ⠀Finding Customers / October 15, 2010

When you’re building a product or a service company, trying to focus on increasing the quality of what you’re selling, trying to build your sales team and looking at securing funding, the last thing you probably are thinking about is doing PR. More common are the entrepreneurs who would love media coverage but can’t afford to hire for it or are tight on internal resources to manage the…

To the Class of 2010; BEFORE you make your First Mistakes

by / ⠀Personal Branding Startup Advice / July 2, 2010

So it’s the time of year when many new college graduates are looking for jobs…. Some will seek full-time employment in their respective fields while others will make do with whatever they can get.  I vividly recall graduating college in June 1995 and having no clue what to do for a living. I also remember how thrilled my mother was when I told her I would deliver pizza while…

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