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Minimize Risk and Maximize Conversions With an Evolutionary Site Redesign

by / ⠀Entrepreneurship Startup Advice / May 5, 2014

Is your company primed for a website redesign in 2014? If you’re taking bids from design firms, you should reconsider. Revolutionary website redesigns are risky and often fail to deliver. And they’re no longer needed. Consider this: When you perform a complete website overhaul, you’re putting your business results in the hands of people who don’t know as much as you think (and hope) they do. A wholesale…

Minimum Viable SEO for Startups

by / ⠀Entrepreneurship / February 20, 2014

As a startup founder, you’ve spent countless sleepless nights focused on building remarkable products with potential to change lives. It’s not an easy path, so I applaud you for it. But because of the tremendous time commitment required and mental exhaustion that follow, startup teams often forget about their SEO. We get it. You’re busy making the world a better place by achieving greater efficiency or finding solutions…

A 7-Step Content Renovation Strategy for Optimizing Visitor Experience

by / ⠀Entrepreneurship / December 17, 2013

  Many webmasters choose to focus on keyword targeting, optimizing title tags, and other SEO tactics that aim to capture the attention of search engines and increase rankings. However, with Google getting more proficient at recognizing a site’s value based on the actions of visitors, it is becoming apparent that the real way to heighten notoriety is to make visiting the site an enjoyable and edifying experience. In…

What Every Company Website Should Include

by / ⠀Entrepreneurship Personal Branding / August 22, 2013

For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…

The Key Components of a Successful Website, Part 1

by / ⠀Entrepreneurship Startup Advice / June 5, 2013

Internet users expect much more from a website today than they did just a few years ago, or even last year for that matter. If you want to succeed in the increasingly competitive online market, you really need a great website. Not only do Internet users demand it, but search engines do as well. To rank well in Google, Bing, and other major search engines, your website needs…

3 Ways to Promote Your Business

by / ⠀Startup Advice / May 5, 2013

There are many ways in which an entrepreneur can create a healthy buzz and get the public excited about their brand and service. But sometimes we get caught up in the excitement of things and lose sight over some of the finer details of the big picture that go into launching a solid marketing campaign for your business. This article will examine 3 areas that require detailed planning.…

Tips for Building Your Web App Right

by / ⠀Startup Advice / May 5, 2013

If you’re an entrepreneur who has decided to start a business that will require a web application there are myriad things that can go wrong along the way. I say that from experience, both in managing the business side of things for clients engaging with various companies I’ve worked for, as well as in building the web application the powers my business, List Here. This article is primarily…

5 Website Tweaks Every Startup Should Constantly Make

by / ⠀Startup Advice / March 23, 2013

Data from the Startup Genome Project has revealed that one of the reasons startups fail is due to lack of funds and that most startups that fail spend over $15,000 monthly on customer acquisition without optimizing their funnel. In other words, aside from companies that don’t have enough funds, one of the reasons why startups fail is d ue to over reliance on marketing! Marketing won’t solve all…

7 Ways to Overcome Objections and Get Customers to Pay

by / ⠀Startup Advice / March 22, 2013

If you run an ecommerce business, you shouldn’t be too surprised to hear that around 67% of those who hang around your site and add a product to their carts will end up abandoning their cart without completing the checkout process. Whether you’re a freelancer that wants to get more paying clients or you’re a startup that wants to double revenue without having to increase your marketing budget,…

How to Create Recurring Income Online

by / ⠀Startup Advice / March 12, 2013

Passive income is an income received on a regular basis, with little effort required to maintain it – Wikipedia In the offline world, you can earn passive income from rents, royalties from books, earning from a business that doesn’t require direct investment or dividend and interest from securities such as stocks and bonds. If you analyze all the above methods, though, something you’ll notice is that they aren’t…

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