For most entrepreneurs these days, funding is nearly impossible to come by. According to the report titled, “Important Things for Entrepreneurs to Know about Angel Investors” which is distributed by the Angel Capital Education Foundation, only 1 to 4% of angel investment applicants successfully raise angel investment capital. So before you ruin your chance at securing investors, please make sure you have not committed any of the following deadly mistakes.
1. Wait Until you Need It – So many entrepreneurs make the mistake of waiting until they need the capital “tomorrow” to begin the process of seeking funding. Make no mistake about it, the process of raising capital can take months and months. Even a simple loan will require enough paperwork to kill a small tree. Ironically bankers and investors are more likely to provide you with additional capital when you don’t need it! So don’t wait until you have an immediate need to begin the funding process.
2. Submit a Full Business Plan – Another great way to get your funding application thrown in the trash is to submit an unsolicited, full business plan. An investor or banker is not going to waste 2 hours to read through an entire business plan with your initial funding request. Submit a short executive summary, then if you are asked to submit a full business plan – great! Just don’t start with your business plan.
3. Claim “Conservative” Projections – It can be a major turn off to some investors and bankers when you call your financial projections “conservative.” Of course you think your projections are conservative, but the fact of the matter is that many, if not most, businesses fail within a few years of launch. If every entrepreneur’s projections were truly conservative, then why are so many small businesses unsuccessful at reaching their projections? Don’t let yourself sound ignorant. Simply state your projections and let the bankers or investors make their own judgment.
4. No Next Step – Maybe you get a chance to submit an executive summary to a potential investor or even recite an elevator pitch to an interested banker. This is a golden opportunity that can be worthless if you fail to outline a clear next step. For instance, in your executive summary you should request a meeting or a phone call as a clear next step. If you simply end your elevator pitch without a clear next step, your audience will quickly forget your funding needs.
5. No Follow Up – Don’t just assume that a potential investor will follow up with you if they are interested. They may want to gauge your commitment by waiting for you to follow up. Give the investor a couple of days to review your executive summary, but make sure to follow up before you fall of their radar screen.
Keep these potential deal breakers in the forefront of your mind as you begin the funding process for your small business.
About the Author – Adam Hoeksema is the Founder & CEO of ExecutivePlan, which offers entrepreneurs extensive guides, templates and articles to help create more powerful, effective, and memorable business plan executive summaries.