Twitter Hits Milestone: CEO Linda Yaccarino Reports Record-Breaking Usage Day Amid Threads’ Growth

by / ⠀Featured News / July 16, 2023
Twitter Hits Milestone: CEO Linda Yaccarino Reports Record-Breaking Usage Day Amid Threads' Growth

According to Twitter CEO Linda Yaccarino, Twitter experienced its highest usage level in months, reaching the highest usage day since February. This happened at the same time as Meta Platforms, a competitor, introduced Threads, a text-based social media platform developed by Meta Platforms, the parent company of Facebook and Instagram. Meta CEO Mark Zuckerberg disclosed that Threads achieved a total of 100 million sign-ups over the weekend.

Twitter CEO Linda Yaccarino’s Response to Threads

Yaccarino took to the social media platform she leads to provide her reaction to Threads. On July 6, the former NBCUniversal executive stated that Twitter is often imitated, but the unique Twitter community cannot be replicated.

Threads provides a new space for real-time updates and public conversations. It is interconnected with the Instagram app and has a feed that bears some resemblance to Twitter’s.

Elon Musk’s Twitter Activity

Elon Musk shared a tweet mentioning the difficulty of manipulating the cumulative user-seconds per day of phone screentime, as reported by iOS and Android. He expressed the belief that the app might achieve an all-time record during the current week. Furthermore, he noted that usage on the site was exceptionally high.

Twitter Usage Amidst Threads’ Expansion

Twitter’s usage growth coincided with the expansion of Threads. Meta Platforms stated that Threads offers a new space for real-time updates and public conversations. It is interconnected with the Instagram app and has a feed that has some similarities to Twitter’s.

Last week, Twitter issued a legal threat to Meta through attorney Alex Spiro, as initially reported by Semafor. Twitter alleged that Meta hired many former employees of Twitter who still can access highly confidential information. However, Meta’s company, led by Zuckerberg, has denied these accusations.

See also  Dutch Deep Tech Startup Potential

Twitter’s Performance

Despite the growth of Threads, Twitter’s performance has been remarkable. Elon Musk stated that Twitter is currently better than it has ever been. Yaccarino echoed this sentiment, emphasizing that the Twitter community cannot be duplicated.

Meta’s Introduction of Threads

Meta Platforms introduced Threads, a text-based social media platform created by Meta Platforms, the parent company of Facebook and Instagram. Meta CEO Mark Zuckerberg revealed that Threads achieved a total of 100 million sign-ups over the weekend.

Twitter’s Threat of Lawsuit to Meta

Twitter, through attorney Alex Spiro, issued a legal threat to Meta last week. The company accused Meta of hiring dozens of former Twitter employees who still have access to Twitter’s trade secrets and other highly confidential information. However, Zuckerberg’s company denied these allegations.

Meta’s Stock Performance

As of Tuesday afternoon, the value of Meta shares has risen by 3% in the past five days. Since the beginning of 2023, the company’s stock price has increased by over 138%.

FAQ

What is Threads?

Threads is a text-based social media platform created by Meta Platforms, the parent company of Facebook and Instagram.

What is Twitter’s response to Threads?

Twitter CEO Linda Yaccarino stated that Twitter is often imitated, but the unique Twitter community cannot be replicated.

What is Elon Musk’s opinion on Twitter’s performance?

Elon Musk believes that Twitter is currently better than it has ever been.

What is Twitter’s accusation against Meta?

Twitter alleged that Meta hired dozens of former Twitter employees who had and continue to have access to Twitter’s trade secrets and other highly confidential information.

See also  Bobulinski Sues Former Trump Assistant for Libel

What is Meta’s stock performance?

As of Tuesday afternoon, the value of Meta shares has risen by 3% in the past five days. Since the beginning of 2023, the company’s stock price has increased by over 138%.

In conclusion, Twitter CEO Linda Yaccarino reported that Twitter usage reached its highest level in months, with the largest usage day since February. This occurred alongside the introduction of Threads, a text-based social media platform created by Meta Platforms, the parent company of Facebook and Instagram. Despite the growth of Threads, Twitter’s performance has been impressive, as noted by Elon Musk.

About The Author

Joe Rothwell
x

Get Funded Faster!

Proven Pitch Deck

Signup for our newsletter to get access to our proven pitch deck template.