While it’s admirable to see women excelling in all fields today, it’s equally important to acknowledge those women who are paving the way for aspiring women through their skill, talent, and hard work. XR producer Tianyang Shi’s seemingly surprising win at the Campaign US 2025’s Inspiring Women may not be so if her recent work is to be considered. The individual was elated on winning the Rising to the Top Award and sees it as a career-defining moment in her professional life.
Hailing from East Asia’s China, Tianyang Shi is immensely proud of her roots and takes great pride in being able to represent the region on a global level. Acknowledging the US’s diverse landscape and inclusivity for talent irrespective of personal background, she credits the life-changing opportunities that have struck her path and have helped her evolve professionally. She believes every project in her career has played a part in her now being an award-winning XR producer; however, her recent major projects have been some of the most notable in her professional journey.
Earlier this year, Tianyang Shi secured a music video project, Clear the Air, with Makua and Wiz Khalifa, garnering positive feedback from the audience. As the XR producer, she used ultra-modern technology to blend extended reality with raw artistic vision. For her, the experience was nothing short of one where she learnt from the best in the field and was consistently reminded of why her work is the living, breathing thing for her. Her next mega achievement came from her association with E.L.F. Cosmetics, which released its debut album. Among the first of its kind, a drugstore makeup brand stepping into a new concept, she brought the creative vision into reality through short clips, videos and trailers. Beauty through Music was added to Tianyang Shi’s portfolio as an entirely different genre of work. Her corporate commitments were also prominent; she worked with Fernet-Branca and was part of two live events. When her win is assessed through the lens of her work this year, it is indeed no surprise but only a well-deserved place on the list of US inspiring women of 2025.
In many ways, Tianyang Shi is the trailblazer of women in tech-driven fields, and the category of her win explains how her work is a pathway for many to follow. Breaking the glass ceiling, working against the odds, and moving forward to achieve passion in the face of societal adversity are how the XR producer has managed to get to where she is today. Sharing her reaction to the win, she said, ‘Seeing my name alongside so many inspiring women across marketing, creativity, media, tech, and leadership is both humbling and electrifying. I still can’t quite believe it!’ Her belief in empowerment and perseverance is a source of inspiration for many, showing that anything is possible with determination and a strong belief in oneself.
Tianyan Shi believes such recognition on a global stage is necessary for women, especially in male-dominated fields, because the greatest reward comes from being acknowledged for the years of hard work invested in achieving success. She spoke about how awards such as these motivate women and act as a catalyst in their journey to doing so much more. ‘When diverse voices are lifted up, it tells the next generation that you belong here too. That’s why I’m so grateful—not just for my own recognition, but for how this platform brings us together to show what’s possible when talent, not tradition, takes centre stage,’ she added. The platform presents an opportunity to interact with past winners, share experiences and exchange thoughts. The initiative fuels growth for professional women and those still navigating the tricky waters to find their path alike. For Tianyang Shi, this platform represents an ideal ecosystem where empowered women uplift one another.
Tianyang Shi, though as humble an individual as she is, believes she is still learning new things everyday and has a long way to go. She advises that the most fundamental step to being someone who makes a difference is to take the first step. Belief is the motto she lives by and advocates for faith in the face of fear. In the test of times and days when everything seems to be at its lowest, the dedication, motivation and sheer determination with which one gets up the next day distinguishes between someone who achieves and someone who thinks they could have. ‘Belief pulls you forward: in yourself, those who stand by you, and in the value of your craft. Work done passionately will speak for you—often louder than words ever could,’ Tianyang Shi concluded.
For more details and information, please visit https://www.campaigninspiringwomen.com/page/4274355/honorees.
