Textual content has a place in digital marketing, but in terms of efficacy, it’s quickly taking a back seat to visual content. In particular, video content is rising to prominence as a powerful medium through which small businesses can engage and convert viewers into customers. Why Putting Video to Work for your Small Business Matters Video isn’t just another type of content – it’s the highest returning content…
What makes some people more successful than others? Is it their intelligence? Their work ethic? Or, did they just run into a lucky streak? Of course, you’ll want to put your great work ethic forward. However, the truth is that if you want to succeed then you’ll need to have emotional intelligence. You’ll want to work to gain the qualities of people with amazing emotional intelligence. As defined by…
Whether you’re an entrepreneur or the CEO of an enterprise-level business, the key to your success will be in how you manage your employees. A great boss encourages employees to become more engaged, resulting in a profitability and productivity boost in your business. It’s also good for the bottom line because your management style will reduce turnover. Unfortunately, not all bad bosses realize that they’re ineffective or not-respected…
Do you have an interview coming up? Yes, you do. Every time you meet someone new, you are in an interview. Each time you are catching up with the long-lost family or friends, you are in an interview. If you’re in an interview for a new work-related position, however, you may be anxious and nervous about making the right impression and a strong impression. One way to relax…
Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out spreadsheets, hunting down pricing and contract information, and figuring out how to use complex tools. Even the sellers who are great at these tasks are more useful to their organizations in the field or on the phone. Sales operations teams handle the busywork of selling and…
Becoming an amazing keynote speaker doesn’t just happen. Like anything else in life, it takes practice. You’ve all heard it — any great endeavor worth doing, is worth doing it well. Without special abilities, very few people will ever just sit down and play the piano. Even with much practice, many pianist are still lousy and it makes you cringe to hear them play. Rarely will someones first…
In the era of inbound marketing and sales automation, cold calling is almost quaint. It would be, anyway, if it weren’t so hopelessly ineffective. According to marketing guru Charlie Cook, cold callers average a conversion rate of about 2 percent. Keep in mind, though, a conversion isn’t the same as a sale; in the context of cold calling, it’s usually agreeing to a consultation. But if cold calling…