Becoming an amazing keynote speaker doesn’t just happen. Like anything else in life, it takes practice. You’ve all heard it — any great endeavor worth doing, is worth doing it well. Without special abilities, very few people will ever just sit down and play the piano. Even with much practice, many pianist are still lousy and it makes you cringe to hear them play. Rarely will someones first…
In the era of inbound marketing and sales automation, cold calling is almost quaint. It would be, anyway, if it weren’t so hopelessly ineffective. According to marketing guru Charlie Cook, cold callers average a conversion rate of about 2 percent. Keep in mind, though, a conversion isn’t the same as a sale; in the context of cold calling, it’s usually agreeing to a consultation. But if cold calling…