Posts By

Tristan Anderson

Equity Compensation: What Is It and How It Is Used

by / ⠀Career Advice / June 15, 2022

Oftentimes, private companies, including those fiercely protected or family-owned, find it difficult to locate and retain important management personnel. Because a lot of the time poaching by other competitors happens through total compensation packages. Now while the equity of private companies cannot be traded via a stock exchange, it also might not be marketable. But, multiple means exist by which a private company can provide incentives relating to…

What Is A Social Impact Business? Why They Are Critical for The Future

by / ⠀Entrepreneurship / June 10, 2022

If you are one to pay attention to the trends and news of the business world, then chances are you have come across the term “social impact.” In fact, you probably have seen multiple businesses market themselves as embracing social impact. In 2018, a study discovered that at least 78% of American consumers expect businesses to make a positive impact on society. For the past decade, businesses had…

Rejected During a Sales Call? How to Recover and Create Value

by / ⠀Career Advice Finding Customers / June 9, 2022
cold calling

If you are a salesperson, chances are hearing the phrase, “I’m not interested,” has happened to you. Those three words can be crushing, especially in the midst of competition among co-workers, going for a personal best, or even just trying to get one more sale for some extra money. It may make you want to cry, scream, or quit the job altogether. But, before you do that, take…

What is the Law of Reciprocity, and How to Use It for Your Sales Strategy

by / ⠀Career Advice / June 7, 2022
sales strategy

Multiple ways exist to make a sale. In fact, various strategies and methods from past decades continue to be used today because they work so well. One of these is called the law of reciprocity. The law of reciprocity is the principle of when someone has helped you out before, you return the favor. Using it in the sales process adds authenticity to establishing connections and relationships with…

Selling Skills as A Founder: Why Cold Calling Is Not Dead

by / ⠀Entrepreneurship Startup Advice / June 7, 2022
cold calling

Cold calls have long been a controversial way of selling. Many people are annoyed by it, but it’s proven to work. In fact, it is very good for beginning salespeople to learn the skills of cold calling. Though, even with cold emailing, cold calling is not dead yet. It is still used every day all over the world. As a founder, you need to have the skills to…

Reducing Churn: 4 Methods All Founders Should Know

by / ⠀Startup Advice / June 6, 2022
reducing churn

In any business or company, churn is one of the most important statistics that a founder will need to pay attention to. Not focusing on reducing churn can break a company. What is Churn? Churn, also known as customer churn, customer attrition, or customer defection, refers to the loss of customers from the company. Basically, it refers to customers who are no longer interested in your products or…

Sales Team Software: Take Your Team to New Heights

by / ⠀Entrepreneurship Startup Advice / June 3, 2022

If you have ever been a salesperson then you know some of the traits that they tend to possess. Traits like hunger for money, self-drive, competitiveness, and charisma, help them sell their product. But in the age of information, everything is much easier and quicker. Thus, sales team software has evolved with the times and found the best ways to entice customers and help sell products and services.…

Data All Founders Should Collect for Their Startup

by / ⠀Career Advice Startup Advice / June 3, 2022
data collection

Owning your own startup company seems like a dream come true. After a lot of hard work, networking, and gaining support, you finally manage to start one. With the dream of being the next Bill Gates or Jeff Bezos, it feels like the whole world is at your fingertips. But, let’s not get too ahead of ourselves. You just started and you have a hundred and one things…

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