Be Yourself, Everyone Is Already Taken

by / ⠀Personal Branding Startup Advice / March 1, 2011

cameron heroldI must admit I always struggled with writing down what the core values for my company BackPocket COO would be.  In fact, I found it easier to put them in place for companies I’ve built in the past because I had teams of people.  Now my company is me, and some awesome virtual people doing design, research, assistance, SEM, writing, etc.

A few months ago after helping a client’s company nail their core values I was on a flight home, and I realized the core values for my company were already inside me, I just had to close my eyes, and feel them.  Then in a rush, they came out:

Do What You Love – Be Authentic – Deliver What You Promise – Balance Is Key

Once I scribbled them down, I knew they were right.  They were values I already lived by and felt energized by.  They fit like my Saturday comfy hangover jeans and sweatshirt do.

Do What You Love – is based on the concept of Unique Ability by Dan Sullivan.  Coaching, Mentoring & Speaking are fun for me.  I’m great at them.  I get energized doing them.  And others get energy watching me.  I love em.  And I’d do them for free – but my kids like to eat.

Be Authentic – It drives me nuts when people put on a game face, or a professional voice etc. I’ve always found that when people are REALLY themselves, they resonate with everyone around them.  My energy vibrates when I’m being me.  I become a magnet, and I know it.  When I wear what I want, say what I mean, and let my vulnerabilities out, others are attracted to me – and I am to them.  It feels great being me.  Besides, I might as well be myself, everyone else is taken.

Deliver What You Promise – Period.  Nuff said.  If I need to explain this one – ummm, we can’t be friends.

Balance Is Key – I get one life.  And I’m not going to live it working 65 hour weeks any more.  I once did 117 hours in a week and wore it like a badge of honor.  What an ass I was back then.  Now I try to live by a couple mantras:  1) Remain Interested to Remain Interesting (thanks Jillian Dixon Boxer) and 2) The Lazy Entrepreneur (thanks Dave Feller).  I know ‘Girls Just Wanna Have Fun’ but damn it, I do to…

What are your core values ?

Tennis anyone ?

Cameron Herold is the founder of and former COO of 1-800-Got-Junk?. You can follow him on twitter @cameronherold and visit to get his new book to double your revenue and profit in less than 3 years.

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.